ABOUT US

Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum. 

As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.

ABOUT THE ROLE

We’re looking for a Senior Brand Strategist with a strong creative and design-agency background, someone who understands how strategy shows up in the work, not just in decks. You should be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.

This role is ideal for:

A senior strategist from a top brand or design agency, or

Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently

WHAT YOU’LL DO

Lead the development of brand positioning, brand worlds, and architecture - ensuring rigour and craft across every discipline

Translate consumer, category, cultural, and semiotic insights into sharp creative territories that guide design and identity work

Partner closely with designers to inspire and elevate creative output, building strong design principles and championing the link between strategy and execution

Translate client needs into clear creative briefs and strategic direction, working at speed with a high bar for quality

Build trusted relationships with senior clients, contributing to pitches, proposals, and presentations with clarity and authority

Present and defend ideas confidently — helping sell strong thinking into clients and stakeholders

Lead workshops and strategic discussions, both internally and with clients, across multi-market APAC contexts

Spot commercial opportunities and deliver proactive thought-pieces that support agency growth

Influence ways of working, best practice, and strategic methodology across the agency

WHAT WE’RE LOOKING FOR

5+ years’ experience at a leading brand or design agency

Strong grounding in brand strategy, not just communications planning

Comfortable working in fast-paced, high-standards agency environments

Experience across multiple APAC markets is strongly preferred

A senior strategist who can use data and insights to bridge strategy and creativity seamlessly

Someone who understands how brands are built through systems, worlds, and expression, not just messaging

Confident in front of clients and creatives alike

Structured thinker, but not rigid, able to adapt frameworks to the problem

High ownership, strong taste, and excellent judgement

Highly regarded experience:

Innovation strategy or portfolio architecture experience

Experience shaping or evolving complex brand portfolios

Exposure to large regional or global brand systems

Bulletproof Design Pte. Ltd.

SENIOR BRAND STRATEGIST

SENIOR BRAND STRATEGIST