We are a growing food manufacturing company looking for a Creative Director to elevate our brand, packaging, and product branding and visual identity across supermarket and digital channels.

Campaign & Marketing Development

Direct the conceptualization and execution of advertising campaigns, product launches, promotions, and seasonal marketing initiatives.

Oversee creative development for digital, print, retail, and in-store marketing materials.

Collaborate with marketing and sales teams to develop effective promotional strategies that drive consumer engagement and sales.

Packaging & Product Branding

Lead packaging design and product branding initiatives from concept through production.

Ensure packaging and visual merchandising effectively communicate brand values and stand out in retail environments.

Guide the development of labels, product presentations, and point-of-sale materials.

Content & Digital Presence

Oversee the creation of engaging content for social media platforms, including Instagram, TikTok, Facebook, and emerging channels.

Direct food-related creative assets such as product photography, recipe content, serving suggestions, videos, and lifestyle imagery.

Ensure content aligns with brand standards and supports marketing objectives.

Team & Project Management

Lead and mentor internal designers, content creators, photographers, and external creative agencies.

Manage multiple creative projects simultaneously, ensuring timely delivery and high-quality execution.

Establish and maintain creative processes, workflows, and brand governance standards.

Evaluate emerging design trends, technologies, and AI-powered creative tools to enhance productivity and innovation.

Requirements

Diploma or Degree in Design, Visual Communication, Advertising, or related field
8–12 years of experience in creative, branding, advertising, or design roles, with at least 3–5 years in a leadership or Creative Director capacity
Experience within food & beverage, FMCG, consumer products, or retail industries is highly preferred
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Strong understanding of consumer branding, retail marketing, packaging development, and shopper behavior
Experience creating content for social media platforms
Experience managing creative teams, agencies, and cross-functional stakeholders
Familiarity with AI-powered creative tools and emerging digital content technologies
Excellent communication, presentation, leadership, and project management skills
Strategic thinker with a strong balance of creativity, commercial awareness, and executional excellence

Why Join Us

Competitive salary + performance bonus
Medical and statutory benefits
Career growth opportunities

Interested candidates are invited to send their resume and portfolio to tsmfoodsg@gmail.com

Tan Soon Mui Pte. Ltd.

Creative Director for Advertising (Food Manufacturer)

Creative Director for Advertising (Food Manufacturer)