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Senior Integrated Marketing Manager, Prime Video Japan
Tokyo, JPN
full-timeMarketing & PRJob Description
Prime Video is redefining digital video entertainment in Japan — and this role is at the center of it. You will lead end-to-end marketing strategy and execution to drive acquisition and engagement for Prime Video Japan, while spearheading select high-impact initiatives across APAC. You'll be directly accountable for performance outcomes, marketing budgets, and paid channel strategy — all with a focus on customer impact.
Key job responsibilities
- Define audience strategy and full-funnel paid marketing plans
- Own media strategy, planning, buying and execution across paid channels (digital, offline – TV, Transit and OOH)
- Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling
- Build and optimize campaign structure: account setup, bidding strategies, budget allocation, pacing, and scaling
- Lead audience planning: first-party data, re-targeting, and lookalikes
- Partner with product and data teams on tracking, tagging, and signal quality (conversion APIs, pixels, clean rooms)
- Own measurement and attribution: incrementality testing, geo experiments, MMM inputs
- Analyze performance deeply and translate data into clear actions to improve subscription growth, ROAS and LTV
- Drive creative effectiveness: testing frameworks, asset rotation, and channel learnings from performance-based iteration
- Lead and drive impact from agencies
- Present insights and strategy to senior management; influence cross-functional decisions
A day in the life
Your days are a mix of collaborating across marketing, business teams, Amazon Studios, and agencies — finding fresh, unmissable ways to bring our best content to customers.
About the team
You'll be joining a high-caliber team that covers the full marketing funnel — from brand awareness to performance. The team brings together sharp minds from entertainment, tech, and consumer industries, blending diverse perspectives with executional excellence and a genuine passion for what we do. It's a team that moves fast, thinks big, and delivers.
Key job responsibilities
- Define audience strategy and full-funnel paid marketing plans
- Own media strategy, planning, buying and execution across paid channels (digital, offline – TV, Transit and OOH)
- Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling
- Build and optimize campaign structure: account setup, bidding strategies, budget allocation, pacing, and scaling
- Lead audience planning: first-party data, re-targeting, and lookalikes
- Partner with product and data teams on tracking, tagging, and signal quality (conversion APIs, pixels, clean rooms)
- Own measurement and attribution: incrementality testing, geo experiments, MMM inputs
- Analyze performance deeply and translate data into clear actions to improve subscription growth, ROAS and LTV
- Drive creative effectiveness: testing frameworks, asset rotation, and channel learnings from performance-based iteration
- Lead and drive impact from agencies
- Present insights and strategy to senior management; influence cross-functional decisions
A day in the life
Your days are a mix of collaborating across marketing, business teams, Amazon Studios, and agencies — finding fresh, unmissable ways to bring our best content to customers.
About the team
You'll be joining a high-caliber team that covers the full marketing funnel — from brand awareness to performance. The team brings together sharp minds from entertainment, tech, and consumer industries, blending diverse perspectives with executional excellence and a genuine passion for what we do. It's a team that moves fast, thinks big, and delivers.