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Merchandise Planner, Private Brands
Sydney, New South Wales, AUS
full-timeBuying, Planning, & Instock ManagementJob Description
Amazon Australia's Retail team is looking for a Private Brands Merchandise Planner to join us as we continue growing and setting new standards in e-commerce for Australian customers. In this role, you will own the end-to-end commercial performance of Amazon's own-brand products — from identifying market opportunities and building go-to-market strategies, to launching, scaling, and optimising brands that deliver exceptional value to customers.
This is a strategic, hands-on role requiring deep commercial acumen, full P&L ownership, and the ability to conduct sophisticated analysis that drives strategic business decisions. Unlike traditional category management roles focused on third-party vendor partnerships, this position centres on growing Amazon's proprietary brands — requiring a blend of brand strategy, commercial execution, and strong cross-functional stakeholder management. You'll need to be comfortable working with multiple metrics and KPIs, conducting complex analysis, and making data-driven decisions that directly impact profitability and customer experience.
As a Private Brands Merchandise Planner, you'll be a passionate advocate for customers while driving your category's success through pricing strategy, inventory management, marketing execution, and strong relationships with internal teams and cross-functional partners. You'll also act as a Subject Matter Expert in your field, coaching and developing team members and peers.
A successful Private Brands Merchandise Planner will:
- Enjoy a high degree of ownership: This includes owning the category P&L end-to-end, driving ranging decisions, category expansion, pricing strategy, and identifying operational efficiencies across your portfolio.
- Drive commercial performance through data: Go beyond reviewing data to proactively dive deep into metrics, uncover opportunities, build financial models, and develop actionable strategies that improve profitability and customer value.
- Own inventory and ordering strategy: Manage ordering decisions and inventory health to ensure optimal in-stock levels.
- Build and execute go-to-market strategies: Develop and execute launch plans for new-to-AU products, including pricing positioning, marketing campaigns, and promotional strategies that drive awareness and conversion.
- Champion customer experience (CX): Own the end-to-end customer experience for your brands — from product detail page quality, to reviews, ratings, and post-purchase satisfaction. Continuously improve CX metrics.
- Build brand equity: Develop and execute brand positioning strategies that differentiate Amazon's private label offerings and build customer loyalty.
- Excel at stakeholder management: Drive success through others by building strong relationships and influencing cross-functional teams including marketing, supply chain, finance, and program teams. Navigate ambiguity and align diverse stakeholders around shared goals.
- Embrace a growth mindset: Demonstrate resilience, curiosity, and a genuine appetite for continuous learning, including Amazon's ways of working such as document-led meetings and a culture of high-velocity decision making.
- Technology & AI Adoption: Embrace AI and new technologies, diving into Amazon's tools and systems quickly and confidently.
- Thrive in a fast-paced environment: Demonstrate strong organisational skills and effectively prioritise competing demands across multiple workstreams.
Note: Amazon Australia is also hiring Category Managers across multiple business units including Consumables, Fashion, Electronics, Home & Living, and Entertainment. If your experience is better suited to a third-party vendor management role, we'd be happy to consider your application for those opportunities as well.
Key job responsibilities
- Drive Private Brand Strategy & P&L Performance: Own end-to-end brand and commercial performance. Develop growth strategies, manage the full P&L, and make data-driven decisions on ranging, pricing, and investment allocation.
- Pricing & Promotion Strategy: Shape pricing strategies that balance profitability with customer value. Develop promotional calendars and partner with marketing teams to plan and execute impactful events that drive traffic and conversion.
- Inventory & Ordering Strategy: Own inventory ordering and inventory health. Leverage local sales history, cross-locale data, and market insights to optimise in-stock rates.
- Go-to-Market & Product Launch: Manage the product lifecycle for new-to-AU launches. Develop comprehensive go-to-market plans encompassing pricing, marketing, and content strategy.
- Customer Experience Ownership: Own and improve the customer experience across your portfolio — including detail page content, reviews strategy, and post-purchase experience. Drive CX metrics improvement.
- Marketing & Brand Growth: Partner with marketing and program teams to develop and execute brand-building campaigns. Own the marketing strategy for your categories and drive awareness, consideration, and loyalty.
- Analyse and Optimise: Dive deep into complex data sets to identify trends, build financial models, improve operational efficiency, and enhance the customer experience. Strong Excel/SQL skills expected.
- Stakeholder Management & Cross-Functional Leadership: Partner with marketing, finance, supply chain, and program teams to achieve holistic business objectives. Build trust and drive alignment across diverse teams to deliver results.
- Develop Team Capabilities: Act as a subject matter expert, coach colleagues, and contribute to team knowledge development.
A day in the life
Your day will be dynamic and collaborative, balancing strategic thinking with hands-on execution. You'll analyse brand and P&L performance, review inventory health and ordering decisions, and develop creative go-to-market strategies that drive results. Expect to move between deep analytical work, cross-functional stakeholder meetings, and commercial strategy development. You might start the morning reviewing weekly sales performance against plan, move into a pricing strategy session, and end the day collaborating with the marketing team on an upcoming product launch campaign.
About the team
We are a passionate group of professionals dedicated to reimagining retail through customer-focused innovation. Our team thrives on diverse perspectives, collaborative problem-solving, and a commitment to continuous learning. We believe in empowering individuals to make meaningful impacts that transform how Australians shop online.
This is a strategic, hands-on role requiring deep commercial acumen, full P&L ownership, and the ability to conduct sophisticated analysis that drives strategic business decisions. Unlike traditional category management roles focused on third-party vendor partnerships, this position centres on growing Amazon's proprietary brands — requiring a blend of brand strategy, commercial execution, and strong cross-functional stakeholder management. You'll need to be comfortable working with multiple metrics and KPIs, conducting complex analysis, and making data-driven decisions that directly impact profitability and customer experience.
As a Private Brands Merchandise Planner, you'll be a passionate advocate for customers while driving your category's success through pricing strategy, inventory management, marketing execution, and strong relationships with internal teams and cross-functional partners. You'll also act as a Subject Matter Expert in your field, coaching and developing team members and peers.
A successful Private Brands Merchandise Planner will:
- Enjoy a high degree of ownership: This includes owning the category P&L end-to-end, driving ranging decisions, category expansion, pricing strategy, and identifying operational efficiencies across your portfolio.
- Drive commercial performance through data: Go beyond reviewing data to proactively dive deep into metrics, uncover opportunities, build financial models, and develop actionable strategies that improve profitability and customer value.
- Own inventory and ordering strategy: Manage ordering decisions and inventory health to ensure optimal in-stock levels.
- Build and execute go-to-market strategies: Develop and execute launch plans for new-to-AU products, including pricing positioning, marketing campaigns, and promotional strategies that drive awareness and conversion.
- Champion customer experience (CX): Own the end-to-end customer experience for your brands — from product detail page quality, to reviews, ratings, and post-purchase satisfaction. Continuously improve CX metrics.
- Build brand equity: Develop and execute brand positioning strategies that differentiate Amazon's private label offerings and build customer loyalty.
- Excel at stakeholder management: Drive success through others by building strong relationships and influencing cross-functional teams including marketing, supply chain, finance, and program teams. Navigate ambiguity and align diverse stakeholders around shared goals.
- Embrace a growth mindset: Demonstrate resilience, curiosity, and a genuine appetite for continuous learning, including Amazon's ways of working such as document-led meetings and a culture of high-velocity decision making.
- Technology & AI Adoption: Embrace AI and new technologies, diving into Amazon's tools and systems quickly and confidently.
- Thrive in a fast-paced environment: Demonstrate strong organisational skills and effectively prioritise competing demands across multiple workstreams.
Note: Amazon Australia is also hiring Category Managers across multiple business units including Consumables, Fashion, Electronics, Home & Living, and Entertainment. If your experience is better suited to a third-party vendor management role, we'd be happy to consider your application for those opportunities as well.
Key job responsibilities
- Drive Private Brand Strategy & P&L Performance: Own end-to-end brand and commercial performance. Develop growth strategies, manage the full P&L, and make data-driven decisions on ranging, pricing, and investment allocation.
- Pricing & Promotion Strategy: Shape pricing strategies that balance profitability with customer value. Develop promotional calendars and partner with marketing teams to plan and execute impactful events that drive traffic and conversion.
- Inventory & Ordering Strategy: Own inventory ordering and inventory health. Leverage local sales history, cross-locale data, and market insights to optimise in-stock rates.
- Go-to-Market & Product Launch: Manage the product lifecycle for new-to-AU launches. Develop comprehensive go-to-market plans encompassing pricing, marketing, and content strategy.
- Customer Experience Ownership: Own and improve the customer experience across your portfolio — including detail page content, reviews strategy, and post-purchase experience. Drive CX metrics improvement.
- Marketing & Brand Growth: Partner with marketing and program teams to develop and execute brand-building campaigns. Own the marketing strategy for your categories and drive awareness, consideration, and loyalty.
- Analyse and Optimise: Dive deep into complex data sets to identify trends, build financial models, improve operational efficiency, and enhance the customer experience. Strong Excel/SQL skills expected.
- Stakeholder Management & Cross-Functional Leadership: Partner with marketing, finance, supply chain, and program teams to achieve holistic business objectives. Build trust and drive alignment across diverse teams to deliver results.
- Develop Team Capabilities: Act as a subject matter expert, coach colleagues, and contribute to team knowledge development.
A day in the life
Your day will be dynamic and collaborative, balancing strategic thinking with hands-on execution. You'll analyse brand and P&L performance, review inventory health and ordering decisions, and develop creative go-to-market strategies that drive results. Expect to move between deep analytical work, cross-functional stakeholder meetings, and commercial strategy development. You might start the morning reviewing weekly sales performance against plan, move into a pricing strategy session, and end the day collaborating with the marketing team on an upcoming product launch campaign.
About the team
We are a passionate group of professionals dedicated to reimagining retail through customer-focused innovation. Our team thrives on diverse perspectives, collaborative problem-solving, and a commitment to continuous learning. We believe in empowering individuals to make meaningful impacts that transform how Australians shop online.