Campaign Operations Manager

About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

About the Role

The Campaign Operations Manager is a senior individual contributor on the Global Campaign team, responsible for owning the end-to-end planning, execution, and performance of large-scale platform campaigns. This role sits at the intersection of marketing strategy, data analysis, and cross-functional execution — you will drive user acquisition, conversion, and engagement across global markets while building the systems and processes that make campaigns work at scale.

Key Responsibilities

Campaign Strategy & Execution

Own the full campaign lifecycle — from strategy and creative brief through execution, go-live monitoring, and post-campaign analysis
Design and implement user acquisition and conversion programs aligned with exchange growth targets (new registrations, first deposits, trading activation)
Generate standout marketing ideas — campaigns that are not just well-executed but genuinely memorable and brand-building
Leverage AI tools to accelerate creative output, data analysis, and landing page design

Performance & Analytics

Define campaign KPIs, build measurement frameworks, and deliver data-driven performance reports to leadership
Identify optimization opportunities through A/B testing, cohort analysis, and funnel diagnostics
Track competitor campaigns, market trends, and emerging user behaviors in the crypto space; translate insights into actionable strategies

Cross-Functional Collaboration

Collaborate with product, design, BD, legal, and regional teams to deliver campaigns on time and at scale
Navigate competing priorities and stakeholder dynamics with professionalism and composure
Document campaign processes and build reusable playbooks to improve team efficiency

Requirements

Must-Have

3+ years of operations experience at a cryptocurrency exchange, with a proven track record of independently running large-scale platform campaigns
A deep understanding of exchange growth mechanics — user acquisition funnels, conversion tactics, retention levers, referral programs, and incentive design
Strong data sense — able to independently define metrics, interpret results, and make data-driven decisions
Strong marketing sense — able to develop creative, high-impact campaign concepts that stand out in a crowded market
Proficient in AI-powered workflows — hands-on experience using AI tools (e.g., ChatGPT, Claude, Midjourney, or equivalent) for creative ideation, data analysis, and landing page design
High emotional intelligence — able to navigate ambiguity, manage conflicts constructively, and maintain a positive team dynamic under pressure
Excellent written and verbal communication in English; Mandarin Chinese proficiency is a plus
Structured, logical thinker — able to manage complexity and deliver under tight deadlines

Nice-to-Have

Experience running global or multi-region campaigns across different regulatory environments
Familiarity with trading products (spot, derivatives, earn, copy trading) and their respective user journeys
Experience with campaign analytics tools (e.g., Amplitude, Mixpanel, Tableau, or equivalent)

What Success Looks Like

Campaigns are launched accurately and on time, with measurable impact on acquisition and conversion metrics
Creative output is consistently high-quality — ideas that get noticed internally and resonate with users externally
Cross-functional stakeholders describe you as a reliable, clear, and easy-to-work-with partner
Within 3 months, you have identified and implemented at least one process improvement that measurably increases team efficiency
Data and post-campaign insights are regularly shared with leadership in a clear, actionable format

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Job Description