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AI Sr Marketing Manager, Talent Acquisition , Amazon Attraction, Influence, and Marketing
Arlington, Virginia, USA
full-timeHuman ResourcesJob Description
Amazon is in one of the most consequential talent races in technology: hiring the AI and ML researchers, scientists, and engineers who will define the next decade of innovation. You'll be the person who makes that happen.
As the Lane of Business Lead for MQS Talent Marketing, you'll architect the global marketing engine that converts the world's best AI talent from "interested in Amazon" to "accepted an offer at Amazon." This is high-visibility, high-impact work: your results show up directly in Amazon's ability to staff its most strategic AI initiatives.
You'll operate at the intersection of brand storytelling and hard conversion metrics, taking the awareness and reputation built by Amazon's AI employer brand and turning it into pipelines, applications, and hires across every major AI talent market in the world. Working as the primary strategic partner to MQS Talent Acquisition leadership (Senior Managers through VPs), you'll define the global marketing roadmap, lead cross-regional campaign execution, and continuously optimize against the metrics that matter: application quality, interview-to-offer ratios, and offer acceptance rates.
Key job responsibilities
Strategic Partnership: Serve as the trusted advisor and single point of contact for MQS Talent Acquisition leadership. Build deep relationships with recruiting leaders and own all planning workstreams for MQS marketing.
Conversion Strategy: Partner with the AI Talent Perception & Influence Manager to bridge awareness into action, turning positive brand perception into qualified applicants and accepted offers through conversion-optimized campaigns.
Global Campaign Execution: Coordinate across regional marketing teams (NA, LATAM, EMEA, APAC, India) and agency partners to deliver integrated, high-performing recruitment marketing campaigns at global scale.
Data-Driven Prioritization: Analyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact. Develop and validate annual and quarterly roadmaps with TA leadership.
Performance Optimization: Monitor and continuously optimize campaign performance against conversion metrics including application volume, application quality, interview-to-offer ratios, and offer acceptance rates.
Request Management: Serve as the single point of entry for all MQS marketing requests, from long-term strategic initiatives to urgent, time-sensitive hiring pushes. Balance capacity against impact.
Cross-Functional Collaboration: Work across Creative Services, Performance Marketing, Journey Orchestration, and recruiter enablement teams to deliver seamless end-to-end candidate experiences.
Reporting & Governance: Deliver regular progress reports to TA leadership, maintain a weekly/monthly/quarterly business review cadence, and provide optimization insights to marketing teams.
A day in the life
No two days look the same, but here's what a typical week might include:
You start the week reviewing campaign performance dashboards, identifying which roles are converting well and where you need to pivot. You jump into a strategy sync with MQS recruiting directors to discuss an emerging hiring spike for a new AI research initiative, and within hours you're drafting a campaign brief and aligning regional teams on execution.
Mid-week, you're partnering with the AI Talent Perception & Influence Manager to amplify a high-performing piece of earned media through conversion-optimized paid channels. You're reviewing creative assets from agency partners, pressure-testing messaging against what you know about candidate motivations in the AI space.
By Thursday, you're presenting a quarterly business review to TA leadership, showing how your campaigns moved the needle on offer acceptance rates for hard-to-fill ML scientist roles. Friday might bring an urgent request for a niche quantum computing hire, and you're triaging it, scoping the effort, and slotting it into the roadmap.
Throughout it all, you're connecting dots across geographies, teams, and data sources, always asking: "Is what we're doing today going to result in an accepted offer tomorrow?"
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights, emerging social strategies, and integrated campaigns to build Amazon's employer brand at scale.
The Talent Marketing team within AIM works at the forefront of storytelling, technology, and employer marketing. We combine the creativity of a marketing agency with the strategic rigor of a global business, partnering with Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
If you're passionate about marketing, energized by ambiguity, and want to directly shape how Amazon attracts and hires the world's best AI talent, this is the team for you.
As the Lane of Business Lead for MQS Talent Marketing, you'll architect the global marketing engine that converts the world's best AI talent from "interested in Amazon" to "accepted an offer at Amazon." This is high-visibility, high-impact work: your results show up directly in Amazon's ability to staff its most strategic AI initiatives.
You'll operate at the intersection of brand storytelling and hard conversion metrics, taking the awareness and reputation built by Amazon's AI employer brand and turning it into pipelines, applications, and hires across every major AI talent market in the world. Working as the primary strategic partner to MQS Talent Acquisition leadership (Senior Managers through VPs), you'll define the global marketing roadmap, lead cross-regional campaign execution, and continuously optimize against the metrics that matter: application quality, interview-to-offer ratios, and offer acceptance rates.
Key job responsibilities
Strategic Partnership: Serve as the trusted advisor and single point of contact for MQS Talent Acquisition leadership. Build deep relationships with recruiting leaders and own all planning workstreams for MQS marketing.
Conversion Strategy: Partner with the AI Talent Perception & Influence Manager to bridge awareness into action, turning positive brand perception into qualified applicants and accepted offers through conversion-optimized campaigns.
Global Campaign Execution: Coordinate across regional marketing teams (NA, LATAM, EMEA, APAC, India) and agency partners to deliver integrated, high-performing recruitment marketing campaigns at global scale.
Data-Driven Prioritization: Analyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact. Develop and validate annual and quarterly roadmaps with TA leadership.
Performance Optimization: Monitor and continuously optimize campaign performance against conversion metrics including application volume, application quality, interview-to-offer ratios, and offer acceptance rates.
Request Management: Serve as the single point of entry for all MQS marketing requests, from long-term strategic initiatives to urgent, time-sensitive hiring pushes. Balance capacity against impact.
Cross-Functional Collaboration: Work across Creative Services, Performance Marketing, Journey Orchestration, and recruiter enablement teams to deliver seamless end-to-end candidate experiences.
Reporting & Governance: Deliver regular progress reports to TA leadership, maintain a weekly/monthly/quarterly business review cadence, and provide optimization insights to marketing teams.
A day in the life
No two days look the same, but here's what a typical week might include:
You start the week reviewing campaign performance dashboards, identifying which roles are converting well and where you need to pivot. You jump into a strategy sync with MQS recruiting directors to discuss an emerging hiring spike for a new AI research initiative, and within hours you're drafting a campaign brief and aligning regional teams on execution.
Mid-week, you're partnering with the AI Talent Perception & Influence Manager to amplify a high-performing piece of earned media through conversion-optimized paid channels. You're reviewing creative assets from agency partners, pressure-testing messaging against what you know about candidate motivations in the AI space.
By Thursday, you're presenting a quarterly business review to TA leadership, showing how your campaigns moved the needle on offer acceptance rates for hard-to-fill ML scientist roles. Friday might bring an urgent request for a niche quantum computing hire, and you're triaging it, scoping the effort, and slotting it into the roadmap.
Throughout it all, you're connecting dots across geographies, teams, and data sources, always asking: "Is what we're doing today going to result in an accepted offer tomorrow?"
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights, emerging social strategies, and integrated campaigns to build Amazon's employer brand at scale.
The Talent Marketing team within AIM works at the forefront of storytelling, technology, and employer marketing. We combine the creativity of a marketing agency with the strategic rigor of a global business, partnering with Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
If you're passionate about marketing, energized by ambiguity, and want to directly shape how Amazon attracts and hires the world's best AI talent, this is the team for you.