Job Description
About the Role
GelatoConnect is our B2B SaaS platform powering digital print producers with cutting-edge workflow, automation, and production management software. As we rapidly scale, we are sharpening our positioning, monetization, and go-to-market motion to accelerate adoption and long-term recurring revenue growth.
We are seeking a commercially driven Product Marketing Director to join our high-performing team. In this role you will take ownership of an active product marketing programme spanning positioning, go-to-market execution, sales enablement, and product-led growth (PLG). Acting as the commercial partner to Product leadership and a strategic counterpart to Sales, you will have a clear mandate to drive revenue growth, improve product adoption, and represent the voice of the customer.
What You Will Do
Sitting at the intersection of Product, Sales, Customer Success, and Marketing, your key responsibilities will include:
Positioning & Narrative: Define GelatoConnect’s core value proposition, differentiation, and Ideal Customer Profiles (ICPs). Ensure a consistent product narrative across all teams.
Go-to-Market & Launches: Lead the GTM strategy for new features and commercial initiatives. Own major strategic launches from foundation through to external execution.
Sales Enablement: Own the product story across the funnel. Develop high-impact assets (battlecards, pitch decks) and run education programmes to improve win rates and deal velocity.
Product-Led Growth: Drive self-serve PLG marketing initiatives, optimizing the funnel from content engagement through to demo requests and qualified pipeline.
Customer Lifecycle: Drive adoption of high-value features alongside Customer Success. Run targeted cross-sell, upsell, and customer proof campaigns using testimonials and case studies.
Market Insights: Lead competitive intelligence and represent the voice of the customer in critical product decisions.
Who You Are
You are a strategic thinker with strong execution capability and a deep commercial instinct. You are highly collaborative but confident in taking ownership, and you are comfortable stepping into an active programme to deliver impact from day one.
Requirements:
7+ years of Product Marketing experience within B2B SaaS.
Proven track record of owning GTM strategy for complex or platform products.
Strong experience partnering closely with Sales in sales-assisted environments.
Demonstrated, measurable impact on revenue, adoption, and pricing strategy.
Excellent communication skills—capable of crafting everything from executive-level narratives to tactical sales materials.
Analytical and data-driven approach to decision-making.
Experience in vertical SaaS, operational software, or PLG marketing attribution is a strong plus.