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Finance Marketing Analyst (12 months contract)
Asia, Hong Kong, Taiwan, Taipei
RemoteFinance & AdministrationJob Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
Who may apply
Current university students and recent graduates
Responsibilities
- Report to Regional Finance Business Partner, review and analyse marketing campaigns across all regions including Growth, Retention, and Branding initiatives
- Compute and review pre-campaign ROI estimates to support campaign planning and budgeting
- Assist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact
- Support the preparation and consolidation of marketing-related financial reports and dashboards
- Collaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics
- Assist in identifying trends, insights, and opportunities for optimizing marketing spend
- Provide ad-hoc support for other finance and marketing-related projects as needed
- Future perspective: there are opportunities from the role of Marketing Analyst to grow to Regional Finance Business Partner
Requirements
- Proven analytical skills with the ability to work with data and perform financial calculations
- A quick learner with strong logical / strategic thinking
- Good communication skills and ability to work collaboratively in a cross-functional team environment., across multiple geographies
- Understanding of marketing concepts, financial modelling, business case, ROI computation
- Proficiency in Microsoft Excel / Gsheet and familiarity with data visualization or reporting tools is a plus
- Detail-oriented with strong organizational and time management skills
- Self-motivated, proactive, and eager to learn in a fast-paced environment
- Prior experience related to FBP, marketing finance or campaign analysis is advantageous but not required