Business Development Manager

About AURA

AURA is a technology-led security services business that connects customers with professional, vetted response services when they are needed most. Through connected systems and intelligent monitoring, AURA enables rapid access to trusted security response capabilities across the UK.

Our vision is to create a world where people and businesses feel secure in their environments. We achieve this by combining innovative technology with high-quality security services that are reliable, responsive and easy to access.

AURA operates with a high-performance culture built around urgency, collaboration and bold thinking. We move quickly, challenge traditional security models and focus on delivering practical solutions that genuinely improve how security services are delivered.

Working at AURA means tackling real commercial challenges, operating in a fast-paced environment and contributing to the growth of a modern security business. It is demanding, but highly rewarding for individuals who want to build something meaningful and deliver real impact for customers.

You can find out more here: www.aurasos.com 

Role Overview

AURA is seeking a motivated and commercially driven Business Development Manager to join our growing UK team.

This role sits at the centre of AURA’s commercial growth strategy and is responsible for identifying and securing new customer relationships across our security services portfolio, including security dispatch technology, alarm response, keyholding, mobile patrols and related security services.

You will manage the full sales lifecycle, from prospecting and qualifying opportunities through to presenting solutions, negotiating commercial terms and supporting the successful onboarding of new customers.

With a primary focus on new revenue generation, this role requires a proactive and disciplined approach to sales activity. The successful candidate will build a strong pipeline through consistent outreach, targeted engagement with decision-makers and the development of trusted client relationships.

This is an excellent opportunity for an ambitious sales professional who enjoys winning new business, exceeding targets and working in a high-growth, fast-moving environment.

Key Responsibilities

Business Development

• Identify and secure new business opportunities for AURA’s security services including dispatch technology, alarm response, keyholding, mobile patrols and related solutions.
• Build and maintain a strong sales pipeline, from lead generation through to contract completion.
• 50% of revenue will come from net new sales generated from outbound activity with 50% from inbound activity (the successful candidate will be comfortable making cold calls)
• Proactively prospect new customers through networking, industry contacts, referrals and targeted outreach.
• Meet with prospective customers to understand their security requirements and develop tailored service solutions.
• Prepare and present commercial proposals, pricing structures and tender submissions.

Relationship Management

• Build strong relationships with security installers, facilities managers, property managers, estates teams, construction firms and security decision-makers.
• Maintain engagement with prospects throughout the sales cycle.
• Work closely with internal operations teams to support the successful mobilisation of new customers.

Sales Performance

• Achieve and exceed agreed monthly and annual revenue targets.
• Maintain accurate records of sales activity and opportunities within the company CRM system.
• Provide regular reporting on pipeline development, sales performance and market opportunities.

Market Development

• Develop a strong understanding of the UK security services market, particularly access systems, control room operations, alarm response, keyholding and mobile security services.
• Identify opportunities to expand AURA’s services into new sectors and geographic areas.
• Represent AURA at industry events, networking groups and relevant trade forums where appropriate.
  

Skills and Experience

Essential

• Minimum three years’ experience in a business development or sales role.
• Demonstrable track record of meeting and exceeding sales targets selling to small, medium and large customers
• Experience managing the full B2B sales cycle, from outbound prospecting through to closing deals.
• Identifying and closing net new business from outbound activity
• Strong communication, negotiation and presentation skills.
• Highly organised with strong pipeline management capability.
• Analytical and comfortable managing data and developing insights.
• SaaS B2B sales experience with strong technology product knowledge.
• Self-motivated and comfortable working independently.
• Full UK driving licence.

Desirable

• Experience within the security services industry, particularly:
  • Control Rooms and Alarm Receiving Centres
  • Security industry software systems
  • Keyholding
  • Alarm response
  • Mobile patrols
  • Guarding or monitoring services
• Understanding of security industry standards and operating models.
• MEDDPICC sales methodology experience 

Personal Attributes

• Commercially driven with a strong focus on results.
• Confident relationship builder with the ability to engage senior decision-makers.
• Professional and credible when representing the company externally.
• Resilient, proactive and motivated to succeed in a competitive market.
• Comfortable working in a fast-paced, high-growth environment.

Salary and Benefits

• Basic Salary: £50,000 – £60,000 depending on experience
• Commission: Uncapped commission based on new business performance
• Annual Bonus: Performance-based company bonus
• Additional benefits to be discussed during the recruitment process