Senior Motion Designer - Paid Advertisement
Job Description
We’re looking for a Senior Motion Designer with strong motion and editing skills to join our team and elevate our short-form paid and social video content.
Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.
Responsibilities
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Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok)
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Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms
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Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
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Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior
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Understanding of creative performance metrics and a data-informed approach to iteration.
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Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result
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Leveraging AI tools to accelerate and enhance production (image, video, SFX)
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Proposing, testing, and iterating on new content formats based on performance insights
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Leading and upskilling junior motion designers
Requirements
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5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design.
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A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums.
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Ability to take scripts, footage or design boards and turn them into clear engaging videos
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Strong organisational skills and comfort juggling multiple projects with tight timelines.
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A strong point of view on brand and visual storytelling
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Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics)
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Working knowledge of Premiere and CapCut
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Basic skills in Figma.
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Strong foundation in composition, typography, and visual aesthetics
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Strong understanding of paid media algorithms and platform-specific formats
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Experience working with hook-driven storytelling frameworks
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Strong visual awareness and up-to-date trend sensitivity
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Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms
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Strong storyboarding / storytelling skills (preparing boards for animation)
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Basic sound design skills
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Ability to use sound effects strategically to enhance engagement and retention
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UX/UI design
Motion graphics:
Graphic Design:
Performance expertise:
AI Tools:
Good to have skills: