Marketing Lead

We are looking for a hands-on Marketing Lead to execute and lead marketing initiatives across multiple F&B brands. This role focuses on driving customer engagement, supporting revenue growth, and ensuring consistent brand presence across all customer touchpoints.

Job Responsibilities:

1. Marketing Campaigns & Business Support

· Plan and execute marketing campaigns aligned with business goals

· Support product launches and seasonal promotions

· Identify opportunities to improve traffic during low-demand periods

· Monitor campaign performance and provide insights

2. Social Media & Content Management

· Manage social media platforms (Instagram, TikTok, Facebook)

· Plan and execute monthly content calendars

· Create content (photo/video) and captions

· Optimise content based on trends and performance

3. Customer Engagement & Retention

· Support building customer databases (Loyalty App – Eber, WhatsApp, email)

· Execute campaigns to encourage repeat visits

· Monitor engagement metrics

4. Brand & Creative Execution

· Ensure consistency across all marketing materials

· Create and adapt marketing assets (social, in-store, digital)

· Coordinate with external designers for complex work

5. Partnerships & Activations

· Support collaborations with partners and influencers

· Assist in events, launches, and activations

6. Project & Stakeholder Management

· Manage timelines across brands

· Work with operations and management teams

· Coordinate vendors and freelancers

Job Requirements

· 4–6 years of marketing experience (F&B/lifestyle preferred)

· Strong hands-on execution skills

· Experience managing social media and content creation

· Basic photo/video editing and design skills

· Strong organisational and communication skills

Good to Have

·      CRM tools experience (email, WhatsApp, loyalty)

·      Experience with influencers or partnerships

·      Exposure to paid digital marketing

Please note that only shortlisted candidates will be notified. Thank you.