Product Marketing & Operation Manager

About usBitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!About the role We are seeking an experienced and driven Product Marketing Manager to lead our new product launches. This role requires a comprehensive understanding of product objectives, target audiences, and unique selling points, as well as the ability to define and achieve launch objectives. The ideal candidate will develop strategic go-to-market (GTM) proposals, manage multi-channel assets, and coordinate delivery across multiple regions. Proficiency in both English and Chinese is crucial for successfully engaging diverse markets.What you'll doGTM Strategy Development & Execution:Craft and implement strategic marketing plans tailored to new product launches.Develop a deep understanding of product objectives, target audience attributes, and unique selling propositions to inform marketing strategies.Develop GTM proposals that align with launch objectives and drive market penetration.Identify and leverage suitable marketing channels, including social media, PR, influencer partnerships, and events, to enhance product visibility.Comprehensive Campaign Management:Design, oversee, and execute end-to-end marketing campaigns aimed at new product engagement.Manage asset creation, content distribution, and community interaction across multiple platforms.Utilize data analytics to track campaign performance and refine strategies for optimal results.Brand Consistency & Storytelling:Maintain consistency in brand messaging across all marketing materials and initiatives.Develop compelling content strategies that highlight product narratives and value propositions.Coordinate Data Collection and Performance Analysis:Organize and oversee data collection processes to ensure accurate and relevant insights.Provide regular reports with data-driven insights to optimize future product launchWhat you'll needExperience: 7+ years in product marketing with a focus on new product launches, experience in creative agency is a plusLanguages: Proficiency in both English and Chinese.Skills: Strong capability in multitasking, excellent communication skills for cross-regional team collaboration, and the ability to effectively manage stakeholders.Industry Knowledge: Familiarity with the crypto industry or fintech industry is a plus.Mindset: Strategic thinker with a detail-oriented and proactive approach, capable of executing hands-on tasks to drive market success.Why Bitget?Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchangesWe are a global company with staff members from over 50 different countries and regionsWe are growing and looking for world-class ambitious talents to help us continue this journeyWe have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframeWe offer competitive salaries and benefitsBlockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.