Payment BD

Key ResponsibilitiesDebit Card Channel Operations Manage and optimize online and offline channels for debit card acquisition to maximize exposure and user reach.Collaborate with sales, marketing, and partner teams to expand channels and build strong partnerships, enhancing market penetration.Debit Card Product Operations Oversee daily operations of the debit card product, developing and implementing optimization plans to improve user experience and product competitiveness.Analyze user data to identify needs and pain points, driving enhancements in product features and services.Lead product iteration processes to ensure alignment with market trends and user expectations.Debit Card Campaign ManagementDesign and execute online and offline campaigns to increase user activation, transaction frequency, and overall volume.Partner with marketing and branding teams to plan promotions, cashback offers, loyalty rewards, and other initiatives to boost user growth and engagement.Evaluate campaign performance and continuously optimize strategies to maximize user participation and ROI.User Growth & Service Optimization Drive user growth and retention through data analysis and market research, identifying expansion opportunities and implementing effective strategies.Provide exceptional customer support to card users, ensuring prompt issue resolution and a positive user experience.QualificationsEducationBachelor’s degree or higher, preferably in finance, marketing, e-commerce, or a related field.ExperienceMinimum of 2 years in financial product operations, internet product operations, channel management, or campaign management.Proven success in user growth and product optimization, with a strong ability to make data-driven decisions.Skills & Competencies Fluent in English with excellent verbal and written communication skills for effective engagement with international partners, teams, and card users.Knowledge of debit card product operations, channel management, and campaign execution.Strong analytical skills to derive insights from user data, driving growth and product improvements.Extensive experience in digital marketing, promotions, and partnership development for user acquisition and engagement.Excellent communication and coordination skills to collaborate effectively with cross-functional teams.