Marketing Manager

About KuCoin AustraliaKuCoin is one of the world’s leading digital asset exchanges, trusted by over 30 million users globally. In Australia, we are building something far bigger than a standard exchange — we’re creating a multi-vertical ecosystem that will evolve across regulated crypto, AUD rails, and future product lines that haven’t hit the Australian market yet.Our mission is simple: Move fast. Execute with precision. Dominate the market.And we are doing this with a young, hyper-intelligent team who share one aligned vision: to be at the forefront of the crypto revolution in Australia.We operate as one unit — tight, collaborative, and relentlessly driven.If you thrive in ambitious environments and want to build something historic rather than simply join a company… this will resonate with you.Core Responsibilities:Execute the Australian Marketing PlanRoll out pre- and post-launch marketing activities.Coordinate KOL/influencer campaigns and partnerships.Manage PR agency relationships and launch-related media output.Oversee digital campaigns including paid ads, social media, and email marketing.Localise global marketing materials and messaging for the Australian market.Organise launch events, activations, and PR stunts.Assist in Project ManagementTrack deadlines, deliverables, and priorities across teams.Maintain internal project management tools and reporting.Coordinate between compliance, product, legal, and global marketing.Prepare summaries, timelines, and execution plans for local leadership.Vendor and Stakeholder CoordinationLiaise with creative, media, and tech vendors involved in local campaigns.Ensure agency work aligns with brand guidelines and business timelines.Act as the operational point of contact for the AU C Suite and global teams.Campaign Reporting and AnalysisMonitor performance of all AU marketing activities.Report KPIs, engagement, and conversion metrics weekly.Optimise campaign execution based on data and feedback.What we're looking forHands on marketing operator who can work in a fast-paced environment.Clear communication skills with the ability to translate global messaging and strategies into locally relevant content.Strong organisational skills and attention to detail.Comfortable working directly with leadership in a high-velocity environment.Able to attend events and represent KuCoin Australia professionally.Experience in fintech, financial services, or crypto is highly advantageous (strong consumer tech or high-growth startup experience is also valuable)