Visual Designer

Location: Hong Kong / Remote (depending on business needs)Reports to: Brand LeadResponsibilitiesBrand Visual DevelopmentCreate high-quality visual assets across digital and offline channels (social media, campaigns, events, sponsorships, website, app, presentations, etc.).Maintain and evolve KuCoin’s visual identity system to ensure brand consistency.Marketing & Campaign DesignSupport integrated marketing campaigns with creative visual materials (banners, key visuals, event backdrops, merch, etc.).Translate marketing messages into impactful visuals that engage different audiences globally.Cross-Functional CollaborationWork closely with the Social Media, PR, Product Marketing, and Events teams to deliver visual content aligned with business objectives.Collaborate with external agencies, freelancers, and vendors on design deliverables.Creative InnovationPropose fresh visual ideas that differentiate KuCoin in the competitive crypto exchange landscape.Explore new design formats (motion graphics, video assets, interactive visuals) to increase brand engagement.RequirementsBachelor’s degree in Visual Communication, Graphic Design, or related field.3+ years of experience as a Visual / Graphic Designer (crypto, fintech, or tech industry experience is a plus).Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) and Figma/Sketch.Strong portfolio demonstrating skills in brand identity, campaign design, and digital/print production.Knowledge of visual storytelling for social media, online advertising, and event branding.Data-driven mindset: ability to interpret engagement metrics and optimize visual output.Strong communication skills, with fluency in English; Mandarin/Cantonese a plus.Detail-oriented, self-motivated, and able to thrive in a fast-paced, international environment.