Product Marketing Lead

ResponsibilitiesProduct Positioning & Go-to-MarketDefine product positioning, messaging, and differentiation for KuCoin’s core products (Spot, Futures, Earn, Launchpad, Payment, etc.).Lead go-to-market (GTM) strategies for new product launches, ensuring strong alignment with market demand and user needs.Translate technical product features into clear, compelling value propositions for different user segments.Marketing Strategy & ExecutionDesign and execute integrated product marketing campaigns across digital, community, and offline channels.Collaborate with performance marketing, social media, PR, and growth teams to maximize product visibility and adoption.Own campaign planning from ideation to execution, with clear ROI and user acquisition targets.User Insights & GrowthConduct market research and competitive analysis to identify user needs and industry trends.Work closely with product managers to shape product roadmap based on user insights and market opportunities.Define and track product marketing KPIs (user acquisition, activation, retention, conversion).Cross-functional LeadershipAct as the bridge between product, marketing, and regional teams to ensure consistent messaging and coordinated launches.Train internal teams and create marketing toolkits to empower sales, BD, and community teams.Manage external agency and partner collaboration for product campaigns.RequirementsBachelor’s degree or above in Marketing, Business, or related fields; MBA is a plus.6+ years of product marketing or growth experience, with at least 3 years in crypto, fintech, or internet platforms.Strong track record in launching and scaling digital products with measurable user growth.Excellent skills in market research, user analysis, and translating insights into actionable strategies.Data-driven, familiar with product analytics, funnel metrics, and campaign performance measurement.Strong project management and cross-team collaboration skills, able to handle multiple GTM projects simultaneously. • 7. Fluent in English; Chinese proficiency is a plus.