Advertising Associated Expert

Job Responsibilities:- Manage overseas advertising campaigns for the company’s platform, including major media channels such as Facebook, Google, TikTok, etc.- Oversee advertising budget, planning, and execution, including account setup and management, campaign optimization, creative material development, and performance monitoring.- Manage external agency ad operations, including performance evaluation, reconciliation, quality control, campaign optimization, and creative material enhancement.- Handle creative material development, collaborating with internal and external design teams to produce and optimize ad creatives.- Monitor advertising performance data, continuously optimize and iterate strategies, produce summary reports, and achieve growth targets.- Stay updated on the latest trends in advertising and marketing channels, proactively explore new media platforms, tools, and strategies.- Understand the logic of advertising data platforms, including but not limited to SDK integration for major media, third-party platforms like AppsFlyer and Adjust, and guide technical and product teams to complete relevant integrations.Job Requirements:- At least 2 years of hands-on experience in advertising on any overseas platform.- Experience with at least two app products, with preference for candidates who have worked on securities, banking, or utility app campaigns.- Familiarity with mobile advertising workflows and data logic for overseas market technical platforms.- Strong sensitivity to market and advertising data, with solid data analysis skills.- Detail-oriented, proactive in identifying, analyzing, and resolving issues.- Outgoing personality, strong team collaboration, communication, and coordination skills, with the ability to handle work pressure.- Preference for candidates with overseas FinTech advertising experience or agency work experience.