Brand Operations Manager

Brand Operations ManagerLocation: Hong Kong (preferred) Language: Fluent in Mandarin and English Reports to: Branding LeadAbout KuCoinFounded in 2017, KuCoin has established itself as one of the most globally recognized and reliable cryptocurrency platforms, built on a robust and secure foundation of cutting-edge blockchain technology, liquidity solutions, and enhanced user account protection.With over 41 million users across 200+ countries and regions, KuCoin is committed to empowering the digital economy by providing secure, innovative, and compliant solutions tailored to meet the needs of its global community. KuCoin offers access to 1,000 digital assets and offers a diverse range of digital assets solutions, including web3 wallet, Spot trading, Futures Trading, institutional wealth management services, and payments.Role OverviewWe are seeking a highly organized, process-driven Brand Operations Manager to scale and protect KuCoin’s brand across all touchpoints. You’ll drive flawless campaign and event operations, championing asset governance and cross-team collaboration - from global campaign launches to major events like TOKEN2049. As the bridge between branding, design, procurement, and business units, you’ll elevate operational excellence and brand consistency in a fast-evolving crypto space. This role demands both meticulous rigor and an agile, creative mindset. Strong Mandarin and English communication are required.Key ResponsibilitiesEvent & Campaign Operations:- Take ownership of end-to-end brand campaign and sponsorship operations across global markets, especially event activations (e.g., TOKEN2049, flagship launches).- Work closely with Social Media, PR, Design, and Regional teams to ensure seamless planning, on-brand execution, and maximized impact for each initiative.- Lead event logistics: asset production, production timelines, vendor liaison, and onsite execution, ensuring all details align with KuCoin’s brand identity.Video & Creative Production:- Project manage the creation of high-quality videos and multimedia assets for campaigns, events, and social platforms.- Help set up and maintain efficient workflows for content approvals, asset sharing, and performance tracking.Brand Asset & Governance:- Oversee centralized brand asset hubs and systems, ensuring teams have easy access to current, compliant materials.- Enforce brand guidelines, and continually audit campaign/event assets for consistency, legal/regional standards, and brand quality.Internal & Cross-functional Collaboration:- Serve as an operations lead and go-to contact for internal branding processes, liaising across Design, Product, Legal, and Local marketing teams (Mandarin and English required).- Co-own local and global campaign/project management, supporting GTM launches, regional toolkits, and best-practice sharing between global and local teams.- Support KOL/ambassador programs and partnership activations from a logistical and operational standpoint.Feedback & Reporting:- Develop and automate project tracking dashboards for campaign and event operations.- Gather, analyze, and report operational insights to drive continuous improvement across global touchpoints.Requirements- Bachelor’s degree in Marketing, Communications, Business, or related field.- 5+ years’ relevant experience in brand operations, event/campaign operations, or integrated marketing.- Fluency in Mandarin and English (verbal and written (Simplified Chinese)).- Exceptional organizational and project management skills with keen attention to detail.- Practical experience with brand asset management systems or DAMs (Digital Asset Management platforms) is a plus.- Excellent interpersonal and stakeholder management abilities - can train, influence, and drive alignment across teams.- Ability to thrive in a fast-paced, rapidly evolving environment.- Crypto, web3 or fintech experience is a strong advantage.