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Nexo

Campaign Automation Specialist

Nexo|CEX
Sofia, BG
Full-TimeClient

Job Description

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

  • Design, launch, and optimize automated client campaigns across email, push and in-app.
  • Own audience segmentation logic, define targeting criteria and ensure each automation reaches the correct audience.
  • Lead automation planning, setup, QA and ongoing optimization to deliver measurable impact.
  • Act as the primary point of contact between Client Operations and the Marketing Cloud team, ensuring requirements are translated accurately, technical builds adhere to specifications and delivery is completed to standard.
  • Coordinate with the Marketing Cloud team on implementation timelines, logic updates, data dependencies and fixes, maintaining full oversight of build quality.
  • Collaborate with internal teams, including Product, BI and CRM, to ensure automations are technically sound, scalable and aligned with broader business objectives.
  • Monitor and analyze automation performance, identify gaps in logic or delivery and iterate towards higher conversion and engagement.
  • Maintain and enhance automation workflows, triggers, dependencies, documentation and operational integrity.
  • Ensure automation governance through version control, change tracking and validation of all live flows.

What makes you stand out:

  • 3+ years of experience in lifecycle/CRM automations, with a focus on activation and retention.
  • Hands-on experience with automation platforms (Salesforce Marketing Cloud or similar).
  • Strong analytical skills, using data to improve targeting, engagement, and campaign effectiveness.
  • A practical, hands-on approach, always looking for ways to improve and test new ideas.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Free parking with a designated space, free electric bikes, and public transportation cards.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.



About Nexo

First seen: January 21, 2026
Last updated: March 16, 2026