Senior Search Specialist

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

• Lead the end-to-end SEO strategy: technical, content, and international.
• Define a clear SEO prioritization framework to evaluate opportunities by impact, effort, and alignment with business goals.
• Improve crawlability, indexation, and Core Web Vitals across nexo.com.
• Build an information architecture and content structure that scales across locales.
• Drive AI search readiness: structured data, content patterns, and answer-focused pages that are favored by LLMs and AI answer engines.
• Partner with content and localization to deliver keyword-informed briefs and high-quality localized pages.
• Run SEO experiments with A/B and holdout testing. Translate findings into backlog items and engineering-ready specs.
• Establish ASO hygiene for iOS and Android listings. Align with Marketing and Product on updates that influence ranking and conversion.
• Monitor performance with GA4, GSC, log analysis, and crawler data. Report insights and actions clearly.
• Build and maintain a scalable internal linking and topic cluster strategy.
• Educate stakeholders on search trends, AI discovery, and best practices.

Your KPIs:

• Growth in qualified organic sessions and sign-ups from priority markets.
• Improvements in non-branded search visibility for priority themes and pages.
• Share of search and SERP feature coverage for core topics.
• Technical health: crawl errors down, index coverage up, Core Web Vitals pass rate up.
• International performance: visibility and traffic lift for localized pages.
• AI discovery signals: inclusion and accuracy in AI answer surfaces for priority topics.
• ASO performance: sustained improvement in keyword visibility, conversion rate, and install growth for iOS and Android listings.

What makes you stand out:

• 6+ years in SEO with measurable impact in crypto, fintech, or similarly competitive categories.
• Strong technical SEO background: rendering, crawling, sitemaps, canonicals, hreflang, structured data, Core Web Vitals.
• Content SEO expertise: topic modeling, briefs, internal linking, SERP feature strategy.
• International SEO and localization experience across multiple languages and markets.
• Familiarity with ASO best practices for iOS and Android, and how usage signals influence rankings.
• Comfortable working with modern web stacks. Ability to brief engineers and read code. Scripting skills with Python or Node are a plus.
• Tooling depth: GSC, GA4, log analyzers, crawling software, and competitive suites like Ahrefs or Semrush.
• Clear communicator who can translate data into decisions and roadmaps.
• Curiosity about how LLMs and AI search change discovery, and a drive to test, learn, and adapt.

Nexo benefits:

• Competitive compensation with performance bonus.
• Hybrid work.
• Dedicated learning budget.
• Comprehensive health & wellness perks.
• Office extras and regular team events.