Product Marketing Manager – Toshiba TV (Based in Thailand)

This position is based in Thailand.

Responsibilities & Requirements:

1. Product Marketing Strategy (ASEAN)

Develop product selling point planning and marketing strategies, including audience targeting, competitive analysis, and key selling points, to form an annual product marketing framework.

Requirement: 5+ years of experience in marketing or product marketing.

2. ASEAN Regional Marketing Execution

Drive Toshiba TV product marketing across ASEAN. Develop strategies, conduct competitive insights, perform media monitoring and analysis, and propose phased marketing strategies.

Requirement: Experience in consumer electronics, home appliances, or TV industry preferred.

3. Selling Point Development

Support annual product definition, identify super selling points, and visualize selling points through expert reviews, ensuring product advantages are clearly communicated.

4. Process & Capability Building

Build product planning and product marketing GTM capabilities, establishing frameworks for user insights, marketing opportunity identification, and product planning processes.

5. Cross-functional Collaboration

Collaborate with global teams, Japan headquarters, and ASEAN country teams to execute marketing projects. Travel to ASEAN countries as needed.

Language Requirements:

- Fluent in Japanese and English, capable of using both as working languages for business communication and collaboration.

Nice-to-have:

- Experience in overseas marketing

- Knowledge or business experience in Southeast Asian markets

Location: Based in Thailand