User Growth Manager – TikTok LIVE - Munich

The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in German.

You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities

• Define and execute user growth strategy (acquisition, retention, monetization)
• Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
• Build and optimize user segmentation & lifecycle strategies
• Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)
• Conduct A/B testing and evaluate performance
• Collaborate with cross-functional teams (product, creator ops, data) to drive impact

Qualifications Minimum Qualification(s)

• Experience in user ops / growth / data / strategy roles
• Strong analytical skills; proficient in SQL, Excel, and BI tools
• Experience in data analysis, funnel optimization, and experimentation
• Ability to turn insights into execution
• Fluent in English & German (both written and spoken to communicate with the German users)

Preferred Qualification(s)

• Experience in live streaming / social / creator platforms
• Familiar with monetization (gifting, subscriptions, etc.)