Head of Digital and E-Commerce

The Head of Digital and E-Commerce is a strategic leadership role responsible for defining, driving, and executing the overarching digital transformation and e-commerce growth strategy. This position owns the online sales P&L as well as leads the integration of digital marketing, consumer data, and technology to deliver a seamless, personalized, and high impact omnichannel brand experience.

This role demands a profound understanding of the digital and marketing landscape, strong analytical acumen, and the abilityt o foster effective collaboration across teams and orchestrate the brand and e-commerce teams inside the BU. The Head of Digital and E-Commerce champions digital and marketing transformation within the business unit, ensuring alignment with global L'Oréal strategies while adeptly adapting to unique local/regional market dynamics.

Key responsibilities include:

Leading Performance: Overseeing the execution of media, DDX, A&I, and other digital performance strategies, ensuring consistency between brand marketing investments, consumer insights, and group strategic priorities.

Championing online growth and multi-channel strategy: Owning the full e-commerce budget, revenue targets, and profitability metrics (gross margin, ROI, and customer acquisition cost). Defining the strategic roadmap and operational framework for all e-commerce channels: Marketplaces, e-Retailers,Social Commerce. Oversee partnerships, joint business plans (JBPs), andexclusive product launches. Leading the trade animation calendar strategy andexclusive promotional campaigns (e.g., Double-Digit campaigns like 11.11, SuperBrand Days)

Driving Digital Capability Adoption: Ensuring brands' engagement and division-level adoption of key digital capabilities, overseeing the strategic alignment between digital marketing and brand objectives.

This role requires a broad generalist mindset, extensive knowledge, and exceptional stakeholder management and communication skills.