Social Media Marketing Executive

Job Summary

We are looking for a creative and performance-driven Social Media Marketing Executive to manage and grow our presence on Xiaohongshu (RED) and Douyin.

This role focuses on content creation, daily account operations, and lead generation through high-quality, targeted immigration-related content. The ideal candidate understands Chinese social media platforms and is skilled at converting traffic into qualified leads.

Key Responsibilities

1. Content Strategy & Creation

• Plan and create engaging content related to immigration, identity planning, and overseas opportunities
• Develop short-form videos and graphic posts tailored for Xiaohongshu and Douyin
• Align content with brand positioning and target audience (high-intent immigration clients)

2. Account Operations & Publishing

• Manage daily operations of Xiaohongshu and Douyin accounts
• Publish content consistently according to content calendar and growth strategy
• Monitor engagement metrics and optimize posting frequency, format, and messaging

3. Lead Generation & Traffic Conversion

• Drive targeted traffic through content marketing strategies
• Generate qualified immigration leads via organic content and platform engagement
• Optimize content funnels to improve inquiry rates and conversion efficiency

4. Performance Tracking & Optimization

• Track and analyze key performance metrics (views, engagement, leads)
• Continuously refine content strategy based on data insights
• Stay updated on platform trends, algorithms, and best practices

Requirements

• Bachelor’s degree or above (Marketing, Communications, Media, or related fields preferred)
• 1–3 years of experience in social media marketing, content creation, or digital marketing
• Strong understanding of Xiaohongshu and Douyin platforms and content trends
• Experience in short video production (shooting, editing, scripting)
• Creative mindset with strong storytelling ability
• Results-driven with a focus on lead generation and conversion
• Proficiency in Mandarin; English is a plus