Head Of Marketing

About Us:

BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experience. Beyond car showrooms, our multi-concept spaces fuse innovation, sustainability, F&B, and community into one seamless lifestyle offering. From cutting-edge EV launches and immersive roadshows to curated pop-ups and heritage-inspired campaigns, we activate our brand through storytelling that moves people—literally and emotionally.

Role Overview:

We are seeking a dynamic and strategic Head of Marketing to lead and drive 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role will work closely with the Chief Brand Officer, Events, Marketing & Creative teams to drive integrated marketing strategies, amplify brand visibility, and strengthen customer engagement across our touchpoints.
You’ll be expected to wear many hats—developing campaign plans, coordinating timelines, liaising with partners and internal teams, managing content calendars, and supporting the execution of automotive-lifestyle experiences that define BYD by 1826.

Key Responsibilities

• Lead the development and execution of integrated marketing strategies across digital, social, on-ground activations, and in-outlet branding.
• Drive alignment across internal teams — Creative, Events, Sales, and F&B — to ensure consistent messaging and campaign cohesion across all platforms.
• Own and oversee campaign timelines, content calendars, and milestone tracking to ensure strategic and timely rollouts.
• Direct social media strategy, content planning, and publishing in collaboration with content creators and designers.
• Build and manage relationships with external partners, agencies, vendors, and influencers to amplify brand reach and campaign impact.
• Review and approve marketing copy and collaterals across digital and physical touchpoints, ensuring alignment with brand tone and visual identity.
• Establish and oversee asset approval workflows, maintaining consistency in brand standards across all materials.
• Analyze and report on campaign performance, digital engagement, and event outcomes to inform strategy and optimize future initiatives.
• Stay ahead of trends in EV, lifestyle, F&B, and digital marketing to ensure campaigns remain relevant, innovative, and competitive.
• Lead the planning, publicity, and execution of roadshows, outlet launches, and automotive showcases across Singapore.
• Represent the marketing function in senior stakeholder presentations, preparing and delivering decks, reports, and strategic proposals.

Requirements

• Degree or diploma in Marketing, Mass Communication, Business, or related field.
• 3–5 years of experience in marketing, branding, or communications—preferably in a hybrid lifestyle, automotive, F&B, or retail environment.
• Experience with campaign planning, social media management, and cross-functional marketing coordination.
• Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
• Familiarity with digital marketing tools and platforms preferred (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).
• Basic photo and video editing skills using tools like Canva, CapCut, or Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
• Creative, collaborative, and solution-oriented with strong communication and stakeholder management skills.
• Highly organized and able to manage multiple timelines in a fast-paced environment.
• Bonus: Experience working on roadshows, product launches, or integrated marketing campaigns across physical and digital spaces.