Regional Marketing Executive, Shiseido (GRIT Programme)

The Graduate Industry Traineeships (GRIT) Programme is an initiative by Workforce Singapore (WSG) that offers fresh graduates with traineeship opportunities for a period of 6 months across various sectors. 

The programme aims to support fresh graduates, with no prior working experience, from Universities, Polytechnics, Institutes of Technical Education (ITE) and other Educational Institutions (e.g. private universities and overseas institutions), amid uncertainties in the economy. It supports structured traineeships for trainees to gain hands-on industry-relevant experience and skills, preparing them for successful transition into full-time employment.

All trainees must fulfil the following criteria:  

Graduated in 2024, 2025 or 2026 from Universities, Polytechnics, Institutes of Technical Education (ITE), or other Educational Institutions (e.g. private universities and overseas institutions); or

Graduated earlier from above institutions and completed National Service in 2024, 2025 or 2026

Applicants must have no prior working experience and must be prepared to commit to a full-time traineeship

MAIN PURPOSE

SHISEIDO Regional Brand Team’s mission is to build long-term brand equity and accelerate brand growth and market share growth in the region by partnering closely with Global Brand Holder and Local Market teams, which include Taiwan, Korea, Thailand, Vietnam, Singapore, Malaysia, Philippines, Indonesia, and Oceania.

The incumbent is to provide overall support and assist the SHISEIDO brand team in a wide array of marketing activities while adhering to the SHISEIDO brand strategy.

KEY RESPONSIBILITIES

Marketing Operations

- Assist and support the brand team with regional-led initiatives based on opportunities identified and market needs

- Support on contractor and agency management including: getting quotations, briefing of agency/contractor/partners on specific brand needs

- Facilitate communication between local affiliates and drive alignment between all stakeholders, including local countries, HQ and independent agencies

Administrative and Reporting Duties

- Support the brand team in monthly reporting and presentation when needed, main responsibility on Gate 5 analysis

- Assist in administrative responsibilities such as PO management, shipment coordination

- Support the brand team with competitive analysis and benchmarking, opportunity identification and best practice recommendation (request basis)

E-commerce & Digital

- Support Ecommerce team to roll out collaboration campaigns on Ecommerce marketplaces (such as Lazada and Shopee)

- Collaborate with markets and cross function teams to ensure timely implementation and launch of regional-led campaigns

- Support Regional Digital, Social, and ECommerce Assets development projects

- Support Social & Influencer Activation program analysis, competitive analysis and benchmarking, opportunity identification, conceptualization, and best practice recommendation

- Work closely with agency and global team to support timely update of brand.com content - banners, LP and PDPs

- Manage new/expired asset content update to markets

Strategy Analysis

- Support on data churning and analysis needed for SAPAC strategy, including SHISEIDO brand data and competitor data

- Work closely with CMI (consumer insights team) to gather insights and provide analysis to brand managers