Product Innovation (F&B)

Job Description

• Market Research & Data Analysis: conduct in-depth market research on the Southeast Asian (SEA) market, with particular focus on Singapore (SG), analyzing tea consumption trends, competitive landscape and supply chain dynamics to provide data-driven support for product development decisions

• Consumer Research: investigate local consumer taste preferences through multiple research methodologies including surveys, in-depth interviews and blind taste tests, to accurately identify and address the specific flavor requirements of target consumer segments

• Suggestion & Innovation: spearhead tea product innovation by transforming market insights - including flavor trends, ingredient functionalities and sensory optimization - into executable R&D projects through effective cross-departmental coordination

• Post-Launch Evaluation: systematically gather post-launch consumer feedback and sales performance metrics for new drinks, working closely with R&D teams to develop continuous flavor innovations aligned with evolving market preferences

Required Qualifications

• Bachelor's degree or higher in Food Science, Nutrition, Marketing, or related fields preferred

• Minimum 3 years of experience of the tea beverage or FMCG

• Familiar with the Southeast Asian (SEA) market is preferred

Skills & Competencies

• Proficient in English and Chinese

• Willing to relocate internationally for assignments

• Strong market research and consumer insights capabilities

• Proven ability to independently manage and execute research projects

• Passionate about life; enjoys exploring new stores and novel experiences