Senior Marketing Executive

Local Responsibilities:

• Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.

• Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.

• Work with regional team on POSM, video and products asset for local executional.

• Work closely with Sales team to support local activities, roadshow & in store activities.

• Manage budget and track KPI, ROI against marketing campaigns / spending.

• Ensure and track retail display excellence.

• Respond to customers queries and comments on social media, marketing email and any other channels.

• Support entire product line life cycle from strategic planning to tactical activities.

• Conduct monthly market visits to monitor competitor activities, share best practices and recommend action plans to the team.

• Any other ad hoc duties as assigned

Requirements:

• Minimum Bachelor’s Degree/Diploma with specialization on Business or Marketing

• Min 3 years of experiences in a similar role

• Proficient in MS office, Meta & Google business management platforms and any other social media management platforms.

• Detail oriented, organized resourceful and agile with an ability to adapt and problem solve

• Excellent communication skills, verbal and written

Working hours:

Mon to Fri, 9am to 6pm