Director of Product Marketing

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

How you can help make a better world of work

The Director of Platform Product Marketing leads the team focused on the commercial success of Culture Amp's core product portfolio, including Engage, Perform, Develop, and AI Coach. Each PMM on the team operates as a mini-General Manager for their product line: driving GTM strategy, effective product launches, positioning, enablement, and the metrics that reflect real market traction (product-line revenue, feature adoption, churn, and win/loss rates).

The Director's job is to build and lead that team, set the standard for how Platform PMM operates, and serve as connective tissue between Product, Marketing, and Sales. This includes partnering closely with product and commercial leadership to shape roadmap decisions with market and buyer insight aligned to business strategy, not just activating what's handed over. You’ll also be leveraging AI as a force-multiplier to unlock your team and GTM processes to be more efficient and impactful.

The ideal candidate is equal parts people leader and practitioner: someone who can coach a PMM through a positioning challenge, synthesize win/loss data into a product recommendation, and build the cross-functional trust that makes GTM actually work. You care about outcomes (like adoption, retention, growth) and you know how to inspire a team to achieve them.

Key Responsibilities

GTM Leadership: Own the strategic frameworks and GTM processes to bring new products and features to market that maximize business impact from new logo acquisition to adoption.
Positioning & Messaging: Own and validate the messaging strategy, including product/feature positioning, use case, proof of efficacy, and points of competitive superiority.
Asset Development: Oversee the creation of core materials to support sellers and marketers, including one-pagers, videos, sales collateral, demo support, and product-level web content.
Buyer Insights: Deeply understand the product ICP, including the goals, pains, and needs of buyers, to inform GTM execution.
Roadmap Activation: Own the customer-facing roadmap and core activation activities, such as Product Roadshows.
Support Pricing & Packaging: Align product family messaging and GTM strategies to maximize revenue within our P&P models.
Strategic Influence: Use market insights and win/loss analysis to inform product roadmap decisions.
Team Leadership: Lead, coach, and develop a high-performing team, setting goals and priorities to deliver on business objectives.

Requirements

8+ years of B2B marketing experience, with at least 4+ years in a product marketing leadership role.
Proven GTM expertise: Significant experience running cross-functional launches, aligning stakeholders across Product, Sales, and Marketing, and building repeatable GTM processes.
Strong messaging and positioning skills: You can synthesize buyer research, competitive context, and product complexity into crisp, differentiated narratives for buyers and users.
Effective enablement: Demonstrated ability to deliver effective product marketing assets and sales enablement that lead to commercial success.
Develop insights and use analytical rigor: Experienced in buyer research to validate value propositions, and synthesizing sales and market data to develop data-driven recommendations.
Collaborative and influential: Comfortable working through ambiguity and driving alignment with senior stakeholders across functions.
Inspiring people leader: Experience managing, developing and inspiring PMMs at different levels.
AI-ready and curious: Comfortable using AI as product marketing enabler and eager to learn and develop new skills for the team.

Preferred Qualifications (Bonus points for..)

Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories.
Experience marketing AI-native or AI-augmented products, including developing phased launch strategies, positioning frameworks, and adoption programs.
Experience with product-led growth and adoption strategies.
Track record of building and scaling GTM processes in a company undergoing growth or significant product transformation.
Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.

Perks & Benefits

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

Equity through our Employee Share Option Program, so you can share in our long-term success
Learning programs and coaching to help you thrive and grow
Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
Inclusive parental leave from day one
A MacBook and budget to set up your home workspace, enabling flexibility
Five annual social impact days to to give back to causes that matter to you
Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [email protected].

Job Description

About Culture Amp