Growth Content Manager (Sports & Prediction Markets)

As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.

You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.

This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.

Responsibilities

- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels

- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball

- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity

- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities

- Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals

- Brief internal and external writers, editors and subject matter experts

- Monitor content performance and use insights to improve planning, prioritisation and execution

- Work with internal and external resources to support digital PR efforts

- Set up detailed SEO and AEO tracking and reporting

- Utilise and enhance AI content production workflows to speed up production

- Collaborate on ASO production and reporting with internal stakeholders

- Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media

Requirements

- Experience in sports content, iGaming, or a similar digital content role

- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball

- Experience creating and managing content calendars across multiple channels

- Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts

- Deep experience working in digital PR, SEO/GEO, or other digital content areas

- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product

- Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance

- Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives

- Comfortable working in an innovative, truly fast-paced, and performance-driven environment

What we Offer

- Competitive salary and benefits package

- Opportunity to help build and shape a high-growth sports and prediction markets content vertical

- Flexible remote working policy

- Collaborative and dynamic working environment with a focus on innovation and performance

- Access to leading SEO, analytics, content and growth tools

If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.