Marketing Automation Engineer, contract role (Salesforce Marketing Cloud)

Our client is a leading global technology company seeking a Marketing Automation Specialist to drive the planning, execution, and optimization of data-driven marketing campaigns across multiple digital channels. This role combines marketing operations, automation, and analytics to deliver personalized customer engagement at scale across global markets. This is a 12-month contract role ending on 31 December 2026, with the potential for renewal subject to business needs and meeting performance standards. Responsibilities

• Plan, build, and execute omnichannel marketing campaigns across email, push notifications, in-app messaging, and other digital channels.

• Develop audience segmentation and targeting strategies using SQL to support personalized marketing initiatives.

• Design, build, and optimize automated marketing workflows using Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, and AMPscript.

• Partner with marketing, product, and analytics teams to translate business objectives into scalable campaign strategies.

• Monitor campaign performance, analyze key metrics, and recommend optimizations to improve engagement and conversion.

• Maintain data quality and integrity across marketing platforms and systems.

• Document workflows, standard operating procedures, and best practices to support operational excellence and scalability.

Requirements

• 5–7 years of experience in marketing operations, CRM marketing, marketing automation, or a related field.

• Strong proficiency in SQL for data extraction, audience segmentation, and campaign analysis.

• Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, and AMPscript.

• Proven experience managing and optimizing omnichannel marketing campaigns.

• Strong understanding of audience segmentation and customer targeting strategies.

• Analytical mindset with the ability to translate campaign data into actionable insights.

• Excellent communication, stakeholder management, and project coordination skills.

• Ability to work independently in a fast-paced, cross-functional environment.