Ads Product Marketing Manager

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. 

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team. 

Key Responsibilities

• Lead the definition and development go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, sales, measurement, policy, marketing etc)

• Be a trusted partner to both the product and regional business teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development 

• Influence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research 

• Develop marketing deliverables to support ad products in the market (e.g., external materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way

• Work across teams to align on and roll out ad solutions in tentpole events (e.g., CES, Upfront, Cannes)

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to translate our ads portfolio strategy clearly to sales teams’ and customers’ Product messaging.

• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market. 

What We’re Looking For

• 7-10+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• High-level understanding of  product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and eye towards using the 80/20 rule to address problems.

• Knowledge of the ad-supported streaming space and and ad tech ecosystem, nice to have, but not required

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $362,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.