Marketing Science Partner, Korea

The Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta's industry leading data science tools and data sets.

Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.

The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.

Meta is seeking qualified candidates to join the Marketing Science team with experience applying analytical and critical thinking skills to measurement or research problems as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with teams such as Creative Shop, Business Engineering, Ads Research, Product Marketing and partner closely with the Sales team. This is a full-time role based in Seoul (Korea).

Locations

• Seoul, South Korea, KOR

Responsibilities

• Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing "learning agendas". The best practices and learning agendas will highlight how a client can improve business outcomes
• Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
• Support client engagement with third party vendors responsible for setting up and conducting measurement studies
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the "learning agenda"
• Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
• Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Communicate complex research results to a general audience
• Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
• Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools…)
• Use AI-powered tools to improve team productivity and deliver measurable impact

Qualifications

• Bachelor's (or higher) degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
• 8+ years of experience independently scoping and executing marketing science or measurement research projects with clients and/or cross-functional stakeholders
• Experience analyzing and manipulating data sets to understand patterns and provide insights
• Ability to communicate technical content to the general audience
• Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods
• Experience with digital advertising measurement methods and technologies
• Experience working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL
• High-level fluency in English and Korean languages, both verbal and written, to comfortably directly interact and collaborate in a dynamic work environment with multinational speaking teams and external clients Experience with digital advertising for brand and DR outcomes
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Advanced degree in a quantitative field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with or knowledge of the advertising industry, ideally digital advertising