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KuCoin

Growth Operations Manager

KuCoin
|CEX
Global
RemoteMarketing & Operations

Job Description

Key ResponsibilitiesDevelop and execute end-to-end growth strategies covering user acquisition, activation, retention, engagement, and reactivation.Analyze user behavior, business performance, and market trends to identify growth opportunities and translate insights into actionable initiatives.Design and optimize user lifecycle operations, including onboarding, engagement, retention, reactivation, and user segmentation strategies.Develop growth campaigns and operational initiatives tailored to different user segments, channels, products, and markets.Own key growth metrics and business KPIs, continuously monitor performance, identify gaps, and drive improvement.Conduct A/B testing and data-driven experimentation to optimize user conversion, engagement, retention, and overall growth efficiency.Work closely with Product, Marketing, BD, Data, and other teams to ensure effective execution of growth initiatives.Develop user segmentation and differentiated operational strategies based on user profiles, behaviors, and business value.Monitor competitor activities and market trends, identify emerging opportunities, and provide recommendations for business growth.Establish and continuously improve growth operation processes, frameworks, and best practices to support scalable growth.Prepare regular performance reports and business reviews, providing clear insights and recommendations to senior management.Lead or coordinate cross-functional growth projects from planning through execution and post-campaign analysis.Requirements5+ years of experience in Growth Operations, User Operations, Product Operations, Business Operations, or a related field.Proven experience in user growth, lifecycle management, retention, engagement, or acquisition.Strong data analysis skills with the ability to use data to identify problems, formulate hypotheses, and drive business decisions.Experience designing and executing growth campaigns, user incentives, engagement programs, or lifecycle strategies.Strong understanding of key growth metrics such as MAU/DAU, activation, conversion, retention, churn, CAC, LTV, ARPU, and funnel performance.Experience with user segmentation, cohort analysis, A/B testing, and growth experimentation.Strong project management and cross-functional collaboration skills, with the ability to independently drive projects from strategy to execution.Strong business acumen and problem-solving skills, with a hands-on and results-oriented mindset.Excellent communication skills and the ability to present business insights and recommendations clearly to stakeholders and management.Experience in a fast-paced, international, or technology-driven environment is preferred.

About KuCoin

First seen: July 24, 2026
Last updated: September 20, 2026