Social Media Marketing Lead

Mission To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders Vision To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.Responsibilities:Campaigns & Launch Support:<ul style="min-height:1.5em"><li>Plan and execute social media-led campaigns from concept through measurement.</li><li>Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.</li><li>Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.</li><li>Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.</li><li>Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.</li></ul>Social Media Management & Content:<ul style="min-height:1.5em"><li>Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.</li><li>Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.</li><li>Own daily social management and content creation across all Walrus channels.</li><li>Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.</li><li>Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.</li><li>Write and edit compelling social copy tailored to various channels and audiences.</li><li>Own the organization, scheduling, and execution of Walrus-hosted X Spaces.</li></ul>Executive Communications:<ul style="min-height:1.5em"><li>Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.</li><li>Support leadership's social media accounts, including writing, engagement, and content strategy.</li></ul>KOLs & Creators:<ul style="min-height:1.5em"><li>Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.</li><li>Coordinate creator content for campaigns, launches, and events.</li></ul>Events Activation:<ul style="min-height:1.5em"><li>Lead social activation around events, driving awareness and attendance at specific events.</li><li>Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs.</li></ul>Project Management, Collaboration & Communication:<ul style="min-height:1.5em"><li>Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.</li><li>Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.</li><li>Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.</li><li>Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.</li><li>Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.</li></ul>Qualifications:<ul style="min-height:1.5em"><li>6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.</li><li>Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.</li><li>Experience running social listening and translating insights into content and campaign decisions.</li><li>Experience managing drip/lifecycle marketing campaigns tied to launches.</li><li>Experience supporting executive or leadership communications on social.</li><li>Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.</li><li>Excellent written and verbal communication skills.</li><li>Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.</li><li>Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.</li><li>Creative thinker with strong problem-solving skills and attention to detail.</li><li>Ability to work independently and as part of a team in a fast-paced environment.</li></ul>

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