Category Strategist Fashion Project Intern (TikTok Shop by Tokopedia) - 2026 Start

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

About the team We are the Fashion Category team under TikTok Shop Indonesia, responsible for driving growth across Fashion verticals including Womenswear, Menswear, Muslim Fashion, Shoes, Bags, Accessories, and Sports & Outdoor. Our work spans seller development, content creator partnerships, campaign operations, and performance analytics to grow the Fashion GMV on the platform.

About this role The intern will support day-to-day category operations, including tracking seller and creator performance metrics, preparing business review materials, and assisting with data extraction and reporting. They will gain hands-on exposure to e-commerce category management, seller growth strategy, and cross-functional collaboration within a fast-paced marketplace environment.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities

• Monitor and compile daily/weekly performance metrics across Fashion clusters (GMV, new creator pair progress, seller growth)
• Assist in preparing materials for Weekly Business Reviews (WBR) and other internal reporting
• Support seller onboarding and engagement tracking across assigned sub-categories
• Coordinate with creator and content teams to track new creator pairing progress
• Conduct ad-hoc data pulls and analysis to support category strategy decisions

Qualifications Minimum Qualifications

• Currently pursuing a Bachelor's degree in Business, Economics, Marketing, Information System, and Civil Engineering
• Proficient in Microsoft Excel or Google Sheets (data handling, formulas, pivot tables)
• Strong attention to detail and ability to work with numerical data accurately
• Good written and verbal communication skills in English
• Available for a minimum internship period of 3 months

Preferred Qualifications

• Prior experience or coursework in e-commerce, retail, or digital marketing
• Familiarity with data visualization tools (e.g., Looker, Tableau, or similar)
• Ability to work independently and manage multiple tasks under tight timelines
• Interest in the Fashion industry and consumer trends in Indonesia