Monetization Strategy & Operations Associate - Client Incentives

The high-performing Global Monetization Strategy and Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales and client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally across internal teams.

Responsibilities

• Develop and execute comprehensive resource planning strategies with a specialization in incentive design for Joint Business Plans (JBPs) and short-term incentives (STIs).
• Monitor and track key performance indicators (KPIs) related to incentives, such as conversion rates, incremental growth, utilization, and ROI, providing regular reports and insights to stakeholders.
• Work closely with the central team to analyze the financial impact of incentive programs and optimize resource allocation based on ROI analysis.
• Develop policy design for JBPs and STIs (define requirements, incentive structures, and incentive tiers).
• Work closely with the product teams to ensure seamless integration and functionality of incentive programs.
• Conduct market research to identify industry trends and benchmarks for merchant incentives, staying informed about emerging best practices.
• Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance etc).

Qualifications Minimum Qualifications:

• 3+ years work experience working in a fast-paced environment & similar function (e.g. strategy & operations teams in other companies, consulting, finance etc).
• Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).
• Strong problem solving & communication skills; ability to translate data into insights & synthesize findings into narratives to influence leadership decisions.
• Experience working cross-functionally with various internal teams, including Finance, Sales, Systems, and Product.

Preferred Qualifications:

• Familiarity with financial analysis and ROI calculations related to incentive programs.
• Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets. Experience with data visualization software, BI tools, or SQL is a plus.
• Experience using CRM Platforms(Salesforce, Dynamics, etc), Order Management Systems(Operative, Prisma, etc), and Compensation Platforms(Anaplan/Xactly/SPIFF) is a plus.
• Excellent communication (verbal & written), interpersonal, and stakeholder management skills.
• Ability to independently multi-task & help the team prioritize and manage time effectively.
• Experience working in a fast-moving, often uncertain environment and adapting to changes.