TikTok Shop - Business Management Strategy Manager, Germany

About the Team The DE TikTok Shop team is responsible for accelerating seller growth and building sustainable revenue growth in one of Europe’s key e-commerce markets. The team works closely with sellers and cross-functional partners across operations, product, strategy and other functions to identify growth opportunities and turn them into measurable business results.

About the role Creator Operations and Incubation

• Identify high-potential creators/KOLs by analyzing on-platform and off-platform data.
• Support creator growth and progression through task-based programs, incentives, and other operational mechanisms.
• Continuously monitor creator-related performance metrics and conduct analysis to support creator management and operational decision-making. Germany Matchmaking and Hit-Product Incubation
• Manage and prioritize the Germany product pool based on business priorities, product potential, and creator fit.
• Map the relationship between different product pools and suitable creators/KOLs to improve matchmaking efficiency.
• Design matchmaking-related tasks and manage budget allocation and spending for Germany matchmaking initiatives. Cross-Functional Collaboration
• Work closely with industry teams and Category Management teams to help resolve supply-side challenges, such as shortages in creator talent or mismatched creator profiles.

Qualifications Minimum Qualifications:

• Bachelor's degree or above, with a preference for majors in Marketing, Business Analytics, Statistics, Data Science, or related fields.
• 2+ years of experience in creator/KOL operations, e-commerce operations, marketplace operations, business analytics, or a related function.
• 1+ years of experience using on-platform and off-platform data to identify creator/KOL potential, monitor operational performance metrics, and produce data-driven analysis or business recommendations.
• 1+ years of experience conducting structured, data-driven analysis, including product pool review, prioritization, segmentation, or opportunity assessment.
• 1+ years of experience working cross-functionally with business, category management, commercial, or operations teams to deliver creator/KOL-related projects or business initiatives.
• 1+ years of experience managing multiple operational projects or workstreams simultaneously, including task planning, execution tracking, and delivery against agreed timelines.
• Professional working proficiency in English.

Preferred Qualifications:

• Experience in e-commerce, live commerce, creator/KOL operations, affiliate operations, or marketplace growth.
• Familiarity with creator segmentation, creator incubation, product-creator matchmaking, and GMV growth mechanisms.
• Experience supporting hero product incubation, product pool management, or category-level creator supply improvement initiatives.