Campaign Manager-Indonesia
Job Description
About usBitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.What you'll doCampaign Strategy & ExecutionPlan and execute end-to-end growth campaigns for the Indonesian market across Payfi, Prediction Market (sports, crypto, politics events), Swap, and Perp trading productsRun A/B tests on campaign messaging, incentive structures, and acquisition mechanics; iterate rapidly from resultsCoordinate with design and product teams to deliver localized campaign assets (Bahasa Indonesia) on time and on specSupport and execute user incentive programs: bonus structures, first-trade guarantees, prediction contests, and trading tournamentsKOL & Affiliate Program ManagementOwn the Indonesia KOL program end-to-end: recruitment, onboarding, performance tracking, and rebate managementServe as the day-to-day point of contact for all Indonesia KOLs: answer queries, distribute briefing materials, confirm invite code setup, and ensure active engagementGrow the active KOL roster beyond current top-heavy concentration, with a target of diversifying high-invitee and high-volume contributors across Telegram, X (Twitter), TikTok, and YouTubeMonitor daily KOL performance: invitees referred, swap volume, perp volume per partner; compile weekly KOL summaries for the regional teamIdentify, vet, and onboard new crypto/trading/sports KOLs from the Indonesian communityUser Acquisition & ActivationDrive Prediction Market activated user growth: Targeting sustained daily activations of 1,500+ with campaign spikes above 2,000Build and execute referral campaign playbooks that convert activated users to first-deposit and first-trade within 24–48 hoursOwn the Indonesia acquisition funnel end-to-end: click → registration → activation → deposit → first trade/paymentMonitor conversion drop-off at each funnel stage and design targeted re-engagement interventionsData, Reporting & Performance TrackingPull and monitor daily performance data: Payfi volume, activated users, trading users, order count, new devices, DAUPrepare daily and weekly performance reports for the Regional Manager: Flag deviations from targets with root cause analysisMaintain Indonesia-specific tracking files: KOL roster and performance log, campaign ROI tracker, weekly activation trends, competitor activity observationsPresent monthly growth reviews with MoM and WoW comparisons across Payfi, Prediction Market, Swap, and Perp dimensionsWhat you'll need2–4 years of experience in growth marketing, campaign operations, or community management preferably in Web3, crypto, fintech, or gamingDeep familiarity with the Indonesian crypto/trading community and key platforms (Telegram groups, Twitter/X Crypto Twitter, TikTok, YouTube)Proven experience managing KOL or affiliate relationships with measurable acquisition outcomesStrong data literacy. Comfortable pulling dashboard reports, maintaining tracking spreadsheets, and making decisions from metricsExcellent written communication in Bahasa Indonesia; professional English for cross-team collaborationHighly organized with strong attention to detail, able to manage campaigns, KOL relationships, community channels, and reporting simultaneouslyResponsive and proactive, fast turnaround on KOL or Partners queries and community issues is non-negotiableLiving in Jakarta / Bali or willing to relocate to one of the cities near the locationIf you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.