East Asia Publishing Manager - PC/Console Shooter Games

About Lumora Publishing House: Lumora Publishing House is a publishing division under ByteDance's gaming business, dedicated to the overseas publishing of titles with a strategic focus on Japan and the East Asia market. With a global footprint spanning Shanghai, Beijing, and Tokyo, our team brings together multinational talents possessing deep cross-cultural expertise and a truly global vision. Driven by a core passion for Japanese RPGs, we deeply cultivate and cover a diverse portfolio of genres, ranging from character collection RPGs and major IP-licensed projects to traditional JRPGs.

1. Be responsible for the regional publishing for PC/console shooter projects across East Asia international markets (primarily Korea and Japan), overseeing the full project lifecycle; demonstrate strong data sensitivity with periodic consolidation and retrospective reviews, and drive overall strategy and coordination with regional publishing performance as the primary objective.
2. Build and execute comprehensive go-to-market capabilities spanning strategy to on-the-ground tactics, including but not limited to channel partnerships, paid user acquisition, content marketing, community operations, and influencer/media collaborations; communicate effectively with internal and external partners to align cross-functional teams on publishing goals.
3. Leverage established relationships and hands-on experience with channels, media, MCNs, and advertising agencies across key East Asia international markets to execute direct partnerships efficiently and deliver cost-effective regional publishing results.

Qualifications Minimum Qualifications

1. 5+ years of publishing experience in the gaming industry.
2. Strong adaptability to coordination-driven roles, with the ability to flexibly manage cross-functional collaboration within the team and coordinate across multiple departments within the organization.
3. High sense of responsibility and willingness to undertake cross-regional and cross-country travel as well as long-term on-site assignments, with potential locations including Mainland China, Korea, and Japan.
4. Genuine passion for games.
5. Working proficiency in Korean or Japanese, as the role requires direct engagement with local stakeholders and partners across the Korea and Japan markets.

Preferred Qualifications

1. Publishing experience for console/PC titles.
2. Extensive gaming experience on console/PC platforms.