Manager, Lifecycle & Email Marketing

About the TeamThe Workvivo growth team runs demand generation, campaigns, and SDR programmes across every major region, including North America, EMEA, LATAM, and APJ. Lifecycle and email sit at the centre of that motion, serving as the mechanism through which every channel investment either converts to pipeline or stalls. Our team operates with full ownership of strategy and delivery, partnering closely with sales and revenue operations to move fast and show measurable results.Responsibilities

Own the global email programme end to end, including nurture, product and content sends, event follow-up, database re-engagement, and win-back campaigns

Build and send all campaign emails: construct templates, shape copy, define and segment audiences, configure workflows, and ship to deadlines without hand-off

Design, launch, and maintain all nurture programmes covering inbound follow-up, content and event follow-up, stalled lead re-engagement, and SDR nurture in partnership with regional SDR managers

Define and maintain the lifecycle stage model from first touch through to sales accepted opportunity, working with revenue operations to keep every region aligned to one definition

Own audience selection, send governance, contact frequency, and overlap management across regional and global sends to protect deliverability and sender reputation

Lead the content syndication channel: set offer and asset strategy, define lead acceptance criteria, own the nurture behind every syndication programme, and hold the channel to a pipeline conversion standard

Grow the marketable database by region and in local language, including Spanish (LATAM), Portuguese (Brazil), and other priority markets per Workvivo’s localisation framework, and report performance in revenue terms across conversion by stage, velocity, and cost per qualified opportunity

What We’re Looking For

Proven experience owning email and nurture in a B2B SaaS environment, with a track record of designing programmes from the ground up and measuring their impact on conversion, or equivalent experience

Deep, hands-on marketing automation capability in HubSpot and Salesforce, or in comparable platforms such as Marketo, Braze, or Eloqua, or equivalent experience

Demonstrated ability to build and ship email independently: template construction, list building, workflow setup, QA across clients, and delivery to deadline

Strong judgement across deliverability, segmentation, list hygiene, and testing disciplines, with comfort interrogating funnel data and building self-serve reporting

Experience running a paid lead source such as content syndication, with a clear point of view on how to make cold-acquired names convert to pipeline

Experience working across multiple regions and languages, and the ability to build and manage programmes that run natively in more than one language

Ability to work closely with sales and SDR teams and to present performance and recommendations clearly to senior stakeholders using data

Salary Range or On Target Earnings:Minimum:€47,800.00

Maximum:€76,500.00Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.