Job Description
About usBitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.What you'll doOwn SEO strategy and continuous optimization for core business areas and priority pages across price, trading, stock, TradFi, and new business initiatives, with a focus on improving organic rankings, traffic, and business performance.Lead SERP analysis for priority keywords and core pages, including search intent, SERP composition, competitor performance, page structure, content depth, data capabilities, and ranking gaps, and translate findings into actionable SEO strategies.Take ownership of ranking performance for priority keywords and core pages, continuously monitoring results, identifying ranking drivers, and driving optimization, validation, and iteration.Play a key role in GTM initiatives by conducting keyword research, search demand analysis, page planning, and SEO launch strategy for new products, businesses, and priority markets.Continuously monitor industry and search competitors, analyzing keyword coverage, page types, content strategies, SERP performance, and growth initiatives to identify new SEO opportunities.Collaborate with Product Managers to drive continuous improvement of core pages and SEO capabilities based on search demand, SERP insights, and competitive analysis.Conduct SEO audits for core pages, evaluating key ranking factors including content, information architecture, internal linking, indexation, structured data, and overall page quality.Use ranking, traffic, indexation, conversion, and user behavior data to evaluate SEO performance, identify growth opportunities and issues, and develop actionable optimization plans.Establish ongoing review mechanisms for priority pages and keywords to proactively identify ranking declines, shifts in search demand, competitor changes, and new traffic opportunities.1Drive cross-functional execution of high-impact SEO initiatives by working closely with Product, Engineering, Design, Content, Operations, Brand, and GTM teams, ensuring timely delivery and performance validation.What you'll need5+ years of SEO experience, preferably with large-scale websites, platform businesses, or high-volume SEO programs.Strong SEO strategy capabilities, with the ability to develop clear growth strategies based on business objectives, search demand, and the competitive landscape.Excellent SERP analysis skills, with the ability to quickly identify search intent, competitive dynamics, ranking drivers, and competitor advantages, and turn insights into clear optimization strategies.Strong ranking ownership and a results-oriented mindset, with accountability for the performance of priority keywords and core pages and the ability to continuously monitor, analyze, review, and improve results.Proven GTM SEO experience, with the ability to identify search opportunities and develop SEO strategies for new product, business, or market launches.Strong on-page SEO analysis skills, with the ability to evaluate how content quality, page structure, information architecture, internal linking, indexation, and structured data impact organic performance.Strong capabilities in keyword research, competitor analysis, and search demand analysis, with the ability to identify high-value growth opportunities from data.Strong analytical skills and hands-on experience with Google Search Console, GA4, Ahrefs, Semrush, and other mainstream SEO and analytics tools.Strong awareness of industry trends, competitor movements, SERP changes, and evolving user search behavior.Strong ownership, execution, and cross-functional collaboration skills, with the ability to proactively identify issues and drive them through resolution and performance validation.Strong communication and project management skills, with the ability to manage multiple priority initiatives and balance execution speed with business impact.Experience in Crypto, Finance, Trading, Fintech, Marketplace, or large-scale internet platforms is highly preferred.Why Bitget?Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchangesWe are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journeyWe have a streamlined structure that empowers employees to work efficien