Senior Event Marketing Manager (Virtual Events)

Key Responsibilities

- Own the virtual event strategy and calendar across Superside’s marketing org, ensuring programming aligns with demand gen goals, content priorities, and brand positioning.

- Lead planning and execution for Superside’s flagship virtual summits, digital conferences, webinars, and online community events, from concept to promotion, run-of-show, and post-event amplification.

- Develop compelling narratives and formats that reinforce Superside’s leadership in AI-powered creative and marketing innovation.

- Partner with content, creative, and demand gen teams to deliver integrated campaigns that maximize registration, engagement, and pipeline impact.

- Manage speaker recruitment and preparation, building relationships with industry leaders, customers, and internal experts to deliver high-quality, engaging digital sessions.

- Oversee all virtual event operations and logistics, including platforms, production partners, budgets, and technical delivery.

- Measure and report performance, translating engagement and pipeline data into insights that optimize promotion and prove ROI.

- Continuously experiment with digital formats, interactivity, and technologies to keep Superside at the forefront of virtual event marketing.

- Collaborate cross-functionally to elevate execution standards and ensure seamless integration into the overall marketing mix.

Qualifications

- 5–7 years of experience in virtual event marketing or digital-first field marketing, ideally in B2B SaaS, creative services, or fast-growing startups.

- Proven track record of planning and executing large-scale virtual summits (1,000+ registrants) as well as smaller, high-touch webinars or workshops.

- Strong ability to translate brand positioning into standout digital experiences that resonate with target audiences.

- Excellent project management skills, comfortable managing multiple stakeholders, timelines, and deliverables in a remote-first environment.

- Hands-on experience with virtual event platforms (e.g. Zuddl), plus CRM/marketing automation tools and campaign analytics.

- Exceptional communication and relationship-building skills, with confidence managing executive speakers and external partners.

- Data-driven mindset, with proven ability to track KPIs and demonstrate ROI from virtual event marketing.

- Passion for creative industries, marketing innovation, and exploring new AI technologies to enhance online event experiences.