Senior Manager, Partner Marketing
Job Description
We are looking for a Senior Manager, Partner Marketing to scale and lead our partner marketing function. This role sits at the intersection of marketing, sales, and partnerships, and is critical to driving pipeline, accelerating revenue, and expanding our ecosystem.
You will own the strategy and execution of partner marketing programs, working closely with strategic partners to create joint go-to-market motions that deliver measurable business impact.
This is a high-impact, builder role for someone who thrives in fast-paced environments and is excited to shape and scale a partner marketing engine from the ground up.
What You’ll Do
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Define and lead the partner marketing strategy aligned to the company's revenue goals.
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Identify and prioritize strategic partners (technology, cloud, product, and data)
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Build scalable frameworks for partner segmentation, engagement, and co-marketing
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Own partner-sourced and partner-influenced pipeline targets
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Develop and execute joint GTM plans with key partners
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Drive demand generation through co-marketing campaigns, events, and account-based programs
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Launch and scale partner programs (webinars, events, content, digital campaigns)
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Lead integrated campaigns across field, digital, and ABM channels
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Collaborate with field marketing to activate partners at Tier 1 events and owned experiences
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Build strong relationships with our partner echo system to increase reach and stickiness
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Build strong relationships with internal stakeholders (sales, partnerships, product)
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Serve as the primary marketing counterpart to partner teams
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Manage co-marketing agreements, sponsorships, and partner commitments
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Track and report on partner marketing performance (pipeline, ROI, engagement)
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Optimize programs based on data and insights
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Improve attribution and visibility into partner impact
Strategy & Planning
Pipeline & Revenue Growth
Programs & Execution
Relationship Management
Measurement & Optimization
What We’re Looking For
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10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing
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Proven track record of driving pipeline and revenue through partner programs
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Experience building and scaling partner marketing
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Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen)
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Excellent cross-functional collaboration skills (sales, partnerships, marketing)
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Strong project management and execution skills - ability to move from strategy to delivery
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Data-driven mindset with experience measuring and optimizing performance
Nice to Have
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Experience working with technology partners (e.g., integrations, marketplaces)
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Background in high-growth SaaS environments
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Familiarity with marketing and sales tech stack (SFDC, Marketo, etc.)