Job Description
What you get to do:
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Build our prospecting architecture - using our tools such as Clay, Octave, Salesforce to identify high-intent prospects, build new signals, enrich data, and lead routing.
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Build our outbound architecture - Align our ICP and Persona with effective messaging to assist our BDR team and other automated outbound and inbound campaigns e.g., marketing advertising segments.
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Improve the productivity of our GTM teams (Sales, Marketing & Customer Success) by delivering easy-to-use agents that automate repetitive tasks, reduce bottlenecks, draft AI-assisted playbooks to assist key goals (e.g., build pipeline, closing, renewals), and train users on being effective with AI agents.
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Create a measurable framework to pipeline generation by creating strategic automated outbound campaigns, enabling the BDR team, tracking key metrics, and optimizing based on the data.
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Develop prototypes and run pilots in order to discover what works using tools such as A/B or multivariate testing to discover what is working and implementing new approaches and scaling what works.
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Measure impact and ROI by quantifying hours saved, pipeline sourced or influenced, and conversion lifts
What you bring to the role:
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3-5+ years in Sales, Marketing, Operations or GTM role preferably in a B2B environment.
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Demonstrated success deploying GenAI & workflow tools in the GTM such as lead scoring, intent signals, outbound triggers or creating AI briefs e.g., synthesizing data source information for accounts.
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You are GTM oriented meaning you understand sales and marketing processes and their impact on downstream outcomes.
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Strong data literacy and understanding of data models in GTM tools such as Salesforce, Hubspot or other SaaS tools.
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Cross-functional operator ability to communicate with a wide-array of stakeholders in the GTM, IT, engineering or product.
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Nimble and scrappy - you don’t get stuck on perfection or ambiguity, but comfortable launching MVPs and iterating towards success and scaling.
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Experience working with workflow automation tools such as Clay or n8n.
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Experience creating agents such as Gemini Enterprise.
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Familiarity with GTM tools such as, but not necessarily Salesforce, Clay, Hubspot, Salesloft, Outreach, etc.
Nice to have:
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Experience developing integrations such as APIs or webhooks and managing data waterfalls.
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Ability to vibe code applications with the goal of building out internal GTM apps