Performance Marketing Analyst, Direct Mail
Job Description
About Ramp
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $100B in annualized spend flows in and out of 50,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About the Role
Ramp is in a critical phase of growth, and this role is responsible for building and scaling one of our highest-leverage acquisition channels: direct mail. You'll work closely with an experienced growth marketing team, with creative, analytical, and technical resources to deliver on ambitious growth goals.
This is a highly hands-on role where you'll drive key initiatives – from designing personalized campaigns and operationalizing vendors to building experimentation frameworks and measuring performance. You'll leverage automation tools to rapidly prototype campaigns, test what works, and scale what converts, partnering cross-functionally to turn experimental ideas into repeatable playbooks.
Your work will span campaign design, vendor management, targeting strategy, creative personalization, measurement, and the operational infrastructure needed to run direct mail automation at scale. This is a key role where you'll have a direct impact on building some of Ramp's fastest-growing channels.
What You'll Do
Drive direct mail initiatives: Lead campaign execution from ideation through measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking.
Build experimentation frameworks and drive optimization: Design tests for messaging, creative assets, targeting strategies, and campaign tactics. Use data to identify what works, refine approaches, and scale successful experiments into repeatable playbooks.
Find leverage through creative personalization: Identify opportunities where thoughtful, well-researched personalization can meaningfully outperform generic outreach, using automation tools to operationalize at scale. Recommend and test unconventional tactics that deliver higher impact for lower cost.
Manage vendor relationships and operational workflows: Own external partnerships with direct mail platforms, fulfillment vendors, and data providers. Ensure quality execution, optimize processes, and maintain high standards across all campaigns.
Track performance and inform strategy: Monitor campaign metrics, identify trends, and surface insights that inform targeting, creative, and channel decisions. Work with the team to continuously improve results.
Collaborate cross-functionally: Partner with creative, product, data science, and sales teams to execute acquisition campaigns. Ensure smooth coordination across internal teams and external vendors to deliver campaigns, with a high degree of autonomy and attention to detail to ensure quality execution and continuous process improvement.
What You Need
Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs. You’ve owned projects from ideation through measurement, including vendor management, creative coordination, and cross-functional collaboration.
Strong operational and analytical skills: You're comfortable working with data to track performance, identify trends, and optimize campaigns. Bonus points for experience with automation tools like Clay, Zapier, or similar platforms.
Builder mentality with high ownership: You're excited to work on ambiguous projects, move quickly, and drive initiatives from idea to execution without waiting to be told what to do.
Team-first mentality and effective communication: You work well across teams (sales, creative, ops, data) and can balance speed with quality while managing multiple stakeholders.
Customer obsession: You're passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach the right audience at the right time with the right message.
Nice-to-Haves
Prior experience working in a B2B SaaS or fintech growth team.
Prior experience with direct mail platforms or offline acquisition channels.
Familiarity with GTM systems like HubSpot, Salesforce, etc.
Comfort working with structured and unstructured data – cleaning, transforming, and piping it into useful workflows.
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Flexible PTO
Fertility HRA (up to $10,000 per year)
Parental Leave
Unlimited AI token usage
Pet insurance
Centralized home-office equipment ordering for all employees
Health and Wellness stipend
In-office perks: lunch, snacks, drinks, and more
Budget for intra-office travel
Relocation support to NYC or SF (as needed)
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.
Other notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.